IAB Europe

Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

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Press Release: Interact 2017 – The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

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What is IAB Europe?

IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Our mission is to promote the development of this highly innovative sector.

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What is Digital Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

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@IABEurope

IABEurope @IABEurope

Member Report: @IABNl & @DDMA just released a #report on Paid Search #Advertising. Read now from our website:… https://t.co/8BoZIYzLlO

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.

"The media industry is changing and while global markets are evolving in different ways and at a different pace, every market is becoming more dynamic and more complex. Against this background, a pan-European multi-stakeholder organisation such as IAB Europe is pivotal to developing the industry's understanding of the issues and opportunities change brings. The IAB Europe Programmatic Trading Committee is a good illustration of this; fostering collaboration between publishers, agencies and technology providers to inform and educate the market across Europe." Graham Wylie, Chairman of the IAB Europe Programmatic Trading Committee and Senior Director of Market Development & Channels, AppNexus

Our Key Focus Areas

Privacy & Data Protection

Digital Single Market

Self-Regulation

Programmatic

Quality

Brand Advertising

Education

Value of digital advertising

Legal guidance

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What is IAB Europe?

What is Digital Advertising?

@IABEurope

Our Members

Our Key Focus Areas

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