On this website you’ll find information about how behavioural advertising works, further information about cookies and the steps you can take to protect your privacy on the Internet.

This website is written and funded by the Internet advertising industry and supports an Australian initiative spearheaded by the Australian Digital Advertising Alliance (ADAA) to enhance transparency and control for online behavioural advertising.

To learn more about the privacy policy of the OBA signatory companies represented on this site, simple click on their company logo on the left of this page. Otherwise, click on the icon below that best represents your query. To switch off the tracking of the websites you visit on your computer by some ocr all of these companies, click on “Your Ad Choices” below: