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SUCCESS STORIES

Get inspired by what other businesses are doing on Facebook

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63%increase in customer leads

Ubisoft got more downloads with gamer-specific ads

This game developer developed 3 videos for 3 different player personas in the Ghost Recon game: Tacticians, who are fascinated by science, tech and strategy; Competitors, who thrive on adrenaline and intensity; and Explorers, who prefer large-spectacle visuals and open-world play.

Royal Caribbean won customers with a virtual tour

To generate excitement about a new ship launch, Royal Carribean paired amazing stats about the ship with panoramic images and video clips. People spent 72 seconds on average exploring everything from the ship’s 10-story water slide to its robot-bartenders to its breathtaking views.

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72%of Canvas viewed

Royal Caribbean

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4ptlift in purchase intent

Perrier made a splash on mobile

This classic water brand designed a series of mobile-optimized video ads for Instagram to capture the attention of new customers. One thumb-stopping ad featured the iconic Perrier bottle with stylized cartoon hot air balloons floating from its mouth—generating a 17-point lift in ad recall.

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