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Getting started with ads

Here’s how to set up Facebook ads and manage them.

What you need to start creating Facebook ads

Think of the business goal you want to achieve

Your business goal, the reason you’re running the ad

Think of the audience you wish to target

An understanding of who you want to reach

Think of a budget, daily or lifetime

A daily or lifetime budget for your ad

Think of your creative, photo or video

Photos or videos to feature in your ad

Choose your objective

Facebook Ads Manager interface on desktop: select an ad objective

To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness.

Select your audience

Using what you know about the people you want to reach—like age, location or many other things—choose the demographics and behaviors that represent your audience.

Facebook Ads Manager interface on desktop: potential reach for audience

Decide where to run your ad

Next, choose where you want to run your ad, either on Facebook, Instagram or the apps and websites in Audience Network—or across them all. In this step, you can also choose to run ads on certain mobile devices.

A Facebook ad on mobile

Facebook

An Instagram ad on mobile

Instagram

A Facebook ad using Audience Network to show on third party mobile apps

Audience Network

Set your budget

Enter your daily or lifetime budget and the time period during which you want your ads to run.

Facebook Ads Manager interface on desktop: budget and schedule

Pick a format

You can choose to show a single image or video or multiple images and videos in your ad. Or you can choose to create a slideshow ad or Canvas ad.

Place your order

Once you submit your ad, it goes to our ad auction which helps get it to the right people.

Measure and manage your ad

Once your ad is running, you can track performance and edit your campaign in Facebook Ads Manager, Power Editor or Business Manager. Within those tools you can see if one version of your ad is working better than another, or if your ad isn't being delivered efficiently, and make adjustments accordingly.

Facebook Ads Manager: performance report

Start running Facebook ads to meet your business goals.

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