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Retail & ecommerce

Drive online and in-store sales with Facebook for retail.

Do more at every stage of the buyer’s journey, from discovery to purchase

Drive awareness of your products with Facebook

Reach

Drive brand and product awareness, and build anticipation for new launches by reaching the over 1.8 billion people who use Facebook each month.

Acquire new customers with Facebook

Acquire

Find more leads and buyers with our effortless signup process, and boost mobile app installs to develop deeper customer relationships.

Sell your retail products on Facebook

Sell

Increase purchases, signups and other valuable actions by unifying the entire shopping experience—from online spaces to physical stores.

Facebook dynamic ad from retailer ASOS

3xincrease in orders

SUCCESS STORY

ASOS drove sales by getting personal

This mobile-first fashion retailer showed shoppers richly personalized ads based on what they'd looked at in the past—for a dramatic increase in sales.

SUCCESS STORY

West Elm’s launch in Europe was a smashing success

As this home brand moved to a European market, it used lookalike audience on Facebook to reach 1.6 million new customers and increase purchase rates by 40%.

Facebook ad from West Elm targeting with lookalike audiences

1.6 millionnew customers reached

West Elm UK

Read their story

Upgrade your marketing toolkit

Find the right Facebook tools to address your biggest retail and ecommerce challenges.

Promote your retail & ecommerce products using Facebook dynamic ad

Promote relevant products

Automatically display products from your catalog based on what people are most likely to purchase.

Raise brand awareness of your retail & ecommerce products with Facebook

Grow brand awareness

Over 1.2 billion people use Facebook every day. Help them to share and discover your business.

Generate leads for your retail & ecommerce business on Facebook

Get qualified leads

Make it easy for people to sign up or express interest by letting them submit pre-populated contact forms.

Get customers to visit your retail stores with offline conversions

Close the loop offline

After people view or click on a Facebook ad, encourage them to visit your store and make a purchase.

Facebook is an essential component of our marketing strategy. We’ve used Facebook and Instagram ads to acquire tons of new customers and build a relationship with them that goes beyond just being the company they buy underwear from. We plan to continue using Facebook to spearhead our aggressive customer acquisition goals.

Dan King

Director of Marketing, MeUndies

Get smarter about your customers

Brand loyalty

Hear from 14,700 US adults about what makes them loyal to a brand.

Mobile usage

Get the retail marketer's guide to seizing mobile opportunity.

Holiday habits

Learn about holiday shopping trends and attitudes in 17 markets.

Strategic planning

Three Facebook researchers describe how efficient planning can drive sales.

SUCCESS STORIES

See how retailers are using Facebook to sell more

Lowe's

Lowe's shared inspiring DIY ideas for 6.7x return on ad spend.

Tilt

Tilt targeted college-aged site visitors for a 70% boost in web traffic.

L'Occitane

L'Occitane used Canvas to reach more than 2.3 million people.

Banana Republic

Banana Republic acquired new customers during the holidays.

Start growing sales today.

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