Local awareness ads
Reach people on Facebook and Instagram when they’re near your business location.
Create an AdGet local attention
Local awareness ads help you reach the people around your business by showing ads to people when they’re near one of your business locations. And with more local context like the map card and Call Now and Get Direction buttons, they can drive more customers and sales to your business.
FIND AND CONNECT WITH A LOCAL AUDIENCE
What’s the message or story that you want to tell with your local ads?
Highlight promotions
Tell people about a promotion or an offer, such as a happy hour or sale. Give people an incentive to visit your business.
Keep it local
How is your location connected to your business? Tell a story about your business's roots and share localized products.
Showcase a fun fact
Does your location have unique qualities or an interesting back story? Tell people about your business.
After we ran the local awareness campaign, we saw a lot more first-timers coming into our Las Colinas location. We still have our regulars, but they're interspersed with an entirely new crowd now.
Chris Dahlander
Founder and CEO, Snappy Salads
Use a call-to-action button
Call-to-action buttons give people who see your local awareness ads an easy way to connect with your business. Popular options include:
Get Directions
Help people find your store from their phone—ideal for driving foot traffic.
Call Now
Get calls in one tap from your ad and speak directly to potential customers.
Send Message
Get private messages directly from your ad—great for generating leads.
Learn More
Send people to any page on your website or blog for more information.
Additional resources
Learn more about using local awareness ads in our elearning class.
Advertiser Help Center
Get step-by-step help on creating local awareness ads.
Start connecting with the people near your business locations.
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