Ads Guide

Facebook Ads look slightly different depending on the results you want. This guide includes recommendations to help make your Facebook Ads look their best wherever they're seen.
Click on the placements below or choose an advertising result on the left for more details.
Mobile News FeedDesktop News FeedRight ColumnInstagramAudience Network
Mobile News Feed

  1. Social Information

    When available, people will see if their friends have engaged with your business.

  2. Business Name

    The name of your business always shows prominently.

  3. Text

    Grab interest with more info about what you're advertising.

  4. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  5. Call to Action (optional)

    A customizable button encourages people to click.

Desktop News Feed

  1. Social Information

    When available, people will see if their friends have engaged with your business.

  2. Business Name

    The name of your business always shows prominently.

  3. Text

    Grab interest with more info about what you're advertising.

  4. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  5. Call to Action (optional)

    A customizable button encourages people to click.

Right Column

  1. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  2. Text

    Grab interest with more info about what you're advertising.

Instagram

  1. Instagram Handle

    Your Instagram handle always shows prominently.

  2. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  3. Call to Action (optional)

    A customizable button encourages people to click.

  4. Text

    Grab interest with more info about what you're advertising.

Audience Network

  1. Text

    Grab interest with more info about what you're advertising.

  2. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  3. Call to Action (optional)

    A customizable button encourages people to click.

Ad Placements

Facebook Desktop and Mobile
Instagram Mobile
New products and product changes may not immediately be reflected on this site.