Latest News from Facebook Business

The IAB Annual Leadership Meeting brings together leaders of the digital world to talk about the most pressing topics in interactive advertising. Many of this year's most discussed topics have been top of mind at Facebook as well. Digital marketing expert Sylvia Zhou shares key takeaways from the conference around what's changing in 2017.

We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce.¹

We're focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month. Businesses and people already use Facebook to fill and find jobs, so we're rolling out new features that allow job posting and application directly on Facebook.

Businesses on Facebook bring their stories to life with captivating video ads, and now more people than ever are sharing, discovering and engaging with videos in News Feed. We want to amplify this connective power of video, so we’re rolling out new products and features that make organic videos and video ads in News Feed more rich and engaging.

As a partner to over four million advertisers across a wide range of organizations and objectives, we want to provide transparency, choice, and accountability. Transparency through verified data that shows which campaigns drove measurable results, choice in how advertisers run campaigns across our platforms, and accountability through an audit and third-party verification. Over the course of the year, we will do the following:

Discriminatory advertising has no place on Facebook. Last fall, we committed to providing better education to advertisers about our prohibition against discrimination and to strengthening the procedures we use to enforce this prohibition. Today, we're pleased to announce the steps we've taken in support of our commitment.

Over the past several months, we've met with policymakers and civil rights leaders to gather feedback about ways to improve our enforcement while preserving the beneficial uses of our advertising tools. We heard concerns that discriminatory advertising can wrongfully deprive people of opportunities and experiences, particularly in the areas of housing, employment and credit, where certain groups historically have faced discrimination.

Our teams have worked closely with stakeholders to address these concerns by developing updates to our advertising policies, new advertiser education and stronger enforcement tools. Read more about these updates on the Facebook Newsroom.

Today we're providing an update on some of the long-term investments we're making with our measurement partners.

2017 is off to a strong start here at Facebook—from Instagram improvements and Audience Network milestones, to new industry research and so much more. Here's a short list of highlights to help you start the new year in the know.