People-based Measurement
Make better marketing decisions with insights powered by Facebook.
Successful campaigns help boost your brand and grow your sales
Smart measurement helps you see what’s working and what’s not, so you can prioritize the right strategies every time.
Every connection counts
Your customers search and discover products across multiple channels. But some measurement tools miss the connection between where an ad was shown and whether a purchase was made. Counting clicks and cookies alone makes it hard to know if you're driving meaningful business results.
45%of all US shopping journeys include mobile1
Clarity is confidence
Our people-based measurement solutions are powered by insights from the over 1.8 billion people who use Facebook each month, giving you the information you need to make campaign decisions with confidence. Grow your visibility beyond cookies and clicks to understand performance across channels, devices, formats and publishers.
1.86Bpeople active on Facebook each month2
Count on better performance with Measurement by Facebook
Measure real people
Get insights powered by Facebook's accuracy, depth and scale.
Measure what matters
Link your ad performance to your business goals.
Measure across everything
Find value at every step of the journey.
Know your true impact
Our full suite of measurement solutions helps you connect your digital marketing investments to real-world business results, no matter where your ads are shown.
Facebook Solutions
Measure on-Facebook properties, like Facebook and Instagram, across different devices, platforms, channels and in-store.
Partner Solutions
Work with third-party partners to measure your campaigns on and off Facebook and compare performance across devices, publishers and channels.
Grow your business
Our measurement solutions are organized by objective so you can measure against the goals that matter most to you.
Audience Outcomes
Understand and optimize how you connect with people by measuring reach, frequency, targeting and cross-device performance.
Brand Outcomes
Find out how your media spend impacts your brand by measuring ad awareness, ad recall, brand awareness and brand perception.
Sales Outcomes
Learn how your media spend impacts sales goals by tying your campaign to leads, installs, purchases, conversions, ROI and more.
Work with people-based partners
We team with leading third-party partners to improve your audience, brand and sales outcomes with the accuracy of people-based measurement. Together, we can help you build your brand, drive in-store and online sales, increase app installs and more.
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Together, Facebook and Nielsen Catalina Solutions are collaborating to offer a new robust sales lift measurement platform for the CPG industry. This solution will help marketers understand the sales impact of their advertising based on the largest and most representative CPG insights.
Carl Spaulding
EVP of Product and Strategy, Nielsen Catalina Solutions
Stop guessing. Start knowing with Facebook Measurement.
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.