Reach and Frequency Buying

To run successful brand campaigns, you need to reach your audience often enough to get your message across. Reach and frequency buying on Facebook and Instagram lets you accurately plan and deliver their campaigns with predictable reach and controlled frequency.

Reach and frequency buying gives you predictability and control over your ad delivery, when reaching audiences of more than 200,000 people. You can set your campaign's unique reach on Facebook and Instagram, while controlling frequency across your campaign.

Increase value
Keep refining your audience within the reach and frequency tool to find the best value CPMs and cost per reach. For example, is there targeting you could remove to reach more of your intended audience at the same budget?

Reach people at the most relevant time
If your brand or product has more relevence for people at certain times of day, use ads scheduling. For example, if you're promoting an event or show in the evening, you may want to show ads when you think people will be planning what to do that evening. For the maximum reach, you should set your ads to run all the time.

Sequenced story telling
Use the sequencing tool to tell a story across a series of ads. You can control not only the frequency but also the order people see your ads. Go to your Ad Set after adding your ads to access the sequencing tool.