Reach a huge audience
100 million hours of video are watched on Facebook every day.1
Better features lead to more engagement
Autoplay and captions give viewers an optimal video experience.
Extend the reach of your video campaigns
Deliver video ads to third party publisher websites and apps.
Our instinct was that Facebook and Instagram video would complement our cable television ad buy, and now we have the numbers that prove it. The incremental reach provided by Facebook exceeded our expectations and opened our eyes wider to the great potential of paid social advertising.
Eric Garvey
Executive Director, Florida’s Space Coast Office of Tourism
Tell your story and make a connection
With mobile video, marketers can make deeper emotional connections than ever. But there's an art to storytelling on mobile, driven by people choosing what they watch and for how long. The quicker your video ad delivers your message and captures attention, the better your chance of people remembering what they see. How will you use video to tell your story?
How and where video ads can be used
Videos can be used in all kinds of Facebook ad formats and for a variety of advertising objectives. Whether you’re boosting a post, promoting your Page or collecting leads for your business, you can use video as part of your Facebook, Instagram or Audience Network advertising campaigns. Here’s the full list of advertising objectives where video can be used.
Create a great video
Design for sound off
Showing captions, logos and products can help you land your message, even with the sound off.
Reflect your business in the video
Use colors, themes and imagery that reflect your business from the start of your video.
Capture attention quickly
It’s important to connect with your audience and get their attention right away.
Additional resources
Take an eLearning course on creating video ads or using video in mobile feed.
Ads Guide
Advertiser Help Center
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