Just a few taps can lead to great things
Plenty of people want to hear back from your business, but filling out forms to learn more information can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People simply tap your ad and a form pops up, already pre-populated with the contact information they've shared with Facebook, ready to be sent directly to you. Just like that, they can get the information they want—and you generate a qualified lead for your business.
An effortless conversation starter between you and customers
On mobile, Facebook lead ads make customer acquisition easier and more cost-effective.
Made for mobile
Pre-populated forms means people can submit their contact information fast—which makes for efficient mobile lead generation.
More conversions, fewer drop offs
Facebook lead ads do most of the work of filling out contact forms for people, so people are more likely to finish and send forms.
Generate leads that matter
You'll reach the right people by pairing lead advertising with our audience selection and optimization products.
Customized forms for higher-quality leads
Get important information by customizing your forms to ask the right questions first.
CRM integration support
Your newly generated leads can be synced directly with your CRM, allowing your sales team to take immediate action.
More than leads
Customer acquisition can take many forms. Use Facebook lead ads for quote or demo requests, newsletter subscriptions, event registration and more.
See how other businesses use Facebook lead ads to acquire new customers
“
We used lead ads to make it easier for customers to enquire and test drive the perfect BMW. We saw a 56% reduction in cost per lead using Facebook lead ads, while providing an easy-to-use customer experience.
Sandeep Grewal, Head of Digital at Vizeum UK
Additional resources
Learn how to generate more leads with lead ads with in our Blueprint eLearning course.
Advertiser Help Center
More resources
Learn more in our guide for using lead ads.
Create lead ads to connect with people who want to learn more about your business.
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.