More space to drive action
The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. The ad format can be used by any business to accomplish a variety of advertising objectives.
Facebook carousel ads perform better1 because...
They’re bigger
You have more space to tell your story or showcase your products.
They’re interactive
To see your whole story, people can swipe or click through the carousel.
They’re flexible
You have up to 10 cards that you can fill with photos or videos to tell your story creatively.
Ways to use the carousel format on Facebook and Instagram
Show multiple products
Give customers more options and encourage them to purchase by showing a different product on each carousel card, with links to different landing pages.
Highlight different features of a single product
Use each carousel card to show different product angles or details to better inform customers.
Tell a story
Use images or videos in succession to illustrate a compelling narrative.
Explain a process
Walk people through how your business works step by step.
We used carousel link ads to tell a story about our product. The results were a 3x decrease in cost per click, driving more volume of potential customers for less money to our website.
Derin Oyekan
Co-Founder and CMO, JewelScent
Creating your carousel ad
Go with a winner
You can choose to let Facebook optimize the order of the carousel images, based on each card's performance. If you're using the format to tell a sequential story, make sure you opt out of the automatic optimization feature.
Get inspired
Check out creative ways advertisers have used the carousel format to get ideas for your own campaign.
Additional resources
Learn more about creative ways to use the carousel format to tell your story in our on-demand webinar.
Marketing Partners
Get expert help with buying and creating ads from a Facebook Marketing Partner or an Instagram Partner.
Advertiser Help Center
Tell your story with a carousel to start growing your business.
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