Creating a seamless mobile experience for users generates more business for you
Facebook app engagement ads help you increase actions in your mobile app. They're designed to help you reach the people who have and use your mobile app, so you can encourage them to come back and take actions like shopping, playing or booking travel. From an app engagement ad, you can send people to a specific area in your app—such as a product page, travel search or the start of a game.
Reconnect with people who used your app in the past.
Encourage people to shop, play, or make a booking.
Grow business in your mobile app.
It was most exciting to learn that ads targeted to active spenders drove significant lift in purchases compared to active spenders who did not see ads. This has huge impact on our business because it gives us a strong channel for keeping our spenders engaged with the game and making purchases.
Alyssa Perry
Head of Global Marketing & Monetization, Zindagi Games
Grow your mobile app business today.
To run an app engagement ad, select either the Traffic or Conversion objective in Ads Manager.
Additional resources
Take our elearning course on using Facebook app engagement ads to grow usage of your app.
Ads Guide
Read details on Facebook app engagement ads.
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