Know your audience like never before
Facebook Audience Insights gives you aggregate information about three groups of people—people connected to your Page, people in your Custom Audience and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience.
Get a demographics overview
See age and gender breakdowns, education levels, job titles, relationship statuses and more.
Find out what people like
Learn about people’s interests and hobbies. Audience Insights also includes third-party information on what products people may be interested in purchasing.
Learn about lifestyles
Audience Insights combines relationship status, income, family size and location to tell you about the types of people interested in your business.
Facebook enabled us to launch our next-generation device successfully by helping us define our target market, and tell our story with useful tools like video and carousel ads.
Juan Jaramillo
VP of Marketing, Skulpt
FACEBOOK IQ
Know your audience like never before
Inspire campaigns that are meaningful to people and drive real results.
Additional resources
Take our elearning course to learn more about using Audience Insights.
Advertiser Help Center
Learn more about your people with Audience Insights.
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