People just like your customers are waiting to hear from you
Find and connect with people similar to your customers with Facebook Lookalike Audiences. Lookalike Audiences empower you to use customer information from website and mobile app visitors, people who like your Facebook Page or people in a Custom Audience. Created automatically from sources you upload or connect to Facebook, Lookalike Audiences are a fast and effective way to connect with more people likely to respond to your ads.
Your next customer looks like your current customer
When growing your business and finding new customers is your goal, Lookalike Audiences is the tool to help. Connecting with your key audience is as easy as a few clicks.
Current customers are the best source
You can create Facebook Lookalike Audiences from your customer and prospect lists, people who have visited your website or app or people who have interacted with your Facebook Page or ads. Or you can use a Custom Audience to build a Lookalike Audience.
Adjust as needed
By adding new audience sources or getting rid of old ones, lookalike audiences can be easily fine-tuned to get better results and meet changing audience profiles.
Lookalike Audiences targeting is a very exciting feature. With this campaign, we were able to see a lift in our ads and truly reach people who hadn’t shopped with us before!
Giovanna Dimperio
Digital Marketing/Social Media Manager, Lands’ End
Start connecting with potential customers with Lookalike Audiences.
Additional resources
Advertiser Help Center
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