Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos. We use the same Facebook targeting, measurement and delivery to make sure each ad on Audience Network helps you reach your campaign goals at the most cost-effective price.

You can choose to include Audience Network placements in your ad campaigns when you create campaigns using the following objectives: Clicks to Websites, Website Conversions, Mobile App Installs, Mobile App Engagement, Dynamic Ads and Video Views.

The behavior of an ad after you click on it depends on the type of ad objective an advertiser chooses. When someone clicks on an ad, depending on the ad objective, this is what will happen:

• The ad will open a link in a new browser window
• The ad will prompt someone to install an app
• The ad will launch an existing app on their mobile device

Audience Network supports ads with images as well as video.

Learn more about where ads run on Audience Network and how to get started.