Facebook Ads Guide

Facebook Ads look slightly different depending on where they're seen and the results you want. This guide includes the latest specifications so your Facebook Ads look great wherever they're seen.
Click on the placements below to learn more, or choose an advertising result on the left for more detailed guidelines.
Mobile News FeedDesktop News FeedRight Column
Mobile News Feed

  1. Social Information

    When available, people will see if their friends have engaged with your business.

  2. Business Name

    The name of your business always shows prominently.

  3. Text

    Grab interest with more info about what you're advertising.

  4. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  5. Call to Action (optional)

    A customizable button encourages people to click.

Desktop News Feed

  1. Social Information

    When available, people will see if their friends have engaged with your business.

  2. Business Name

    The name of your business always shows prominently.

  3. Text

    Grab interest with more info about what you're advertising.

  4. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  5. Call to Action (optional)

    A customizable button encourages people to click.

Right Column

  1. Images and Videos

    Compelling images and videos encourage your target audiences to engage.

  2. Text

    Grab interest with more info about what you're advertising.

Facebook Ad Placements

Desktop News Feed and Right ColumnMobile News Feed