'She wouldn't really pick a Littlewoods coat over a Prada one': Coleen Rooney 'dropped from the high street retailer over down-to-earth Myleene Klass'
Coleen Rooney has reportedly been axed from Littlewoods in favour of fellow designer Myleene Klass.
The WAG is said to have been ditched by the fashion giant as customers don't believe that - with her fortune - she would really choose to wear her own range over designer labels.
The 30-year-old, who has created 13 collections over seven years for the retailer, has allegedly been dropped in favour of 'down-to-earth' Myleene whose clothes sell like 'hot cakes'.
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Rumour has it: Coleen Rooney, 30, has reportedly been axed from Littlewoods in favour of fellow designer Myleene Klass
All traces of the mum-of-three's collection has been removed from the brand's site, as her contract has reportedly come to a 'natural and amicable end'.
'They really pushed that her clothes would be great for working mums and she would pose in the outfits, which were all under £100,' a source told The Sun.
'But when your husband [footballer Wayne] is worth £100million people aren't going to believe you really pick your Littlewoods coat over your Prada one for a night out.
'Coleen was a great signing at the time, but her deal's not been renewed and there are no immediate plans to collaborate again.'
Oh dear: Coleen, who has created 13 collections over seven years for the clothes giant, has allegedly been dropped in favour of 'down-to-earth' Myleene whose clothes sell like 'hot cakes'
All over? All traces of the mum-of-three's collection has been removed from the brand's site, as her contract has reportedly come to a 'natural and amicable end'
A source close to Coleen told MailOnline: 'The long relationship has recently ended on mutual terms.
'Coleen is now busy with other brand partnerships including McDonald’s and Tomy.'
MailOnline has contacted a rep for Littlewoods for comment.
Coleen, who has three sons with Wayne, previously gushed that her collaboration with the fashion order store was a 'dream' come true.
'Everyone knows I love fashion,' she told the Daily Express in 2014.
'I just adore clothes and enjoy trying out new looks and styles so creating gorgeous collections for Littlewoods is an absolute dream.'
Really? 'When your husband [footballer Wayne] is worth £100million people aren't going to believe you really pick your Littlewoods coat over your Prada one for a night out,' a source told The Sun
Successful: Myleene Klass, who launched her collection in 2012 with Littlewoods, is reported to be worth £11million
Alongside her clothing range, she had also branched out into beachwear, children's clothes and a nursery collection for Littlewoods.
Her husband Wayne is reported to have amassed a £82million fortune, making him the richest sportsman aged 30 or under.
Topping the Sunday Times Rich List, his wealth comes from an alleged £300,000 a week contract with Manchester United, as well as endorsements and deals - meaning he's the highest-paid player in the Premier League.
A walking advert: The former Hear'Say singer is often pictured wearing the dresses (pictured) and posting links to how you can buy them on her Instagram
Rocking her own designs: She is rarely seen out of her own swimwear creations (pictured) while on holiday
Myleene Klass, who launched her collection in 2012 with Littlewoods, is reported to be worth £11million.
The former Hear'Say singer is often pictured wearing the dresses and bikinis from her collection while out and about or on holiday.
The 38-year-old, who most recently designed a Valentine’s-themed lingerie range, is being heavily promoted on the site.
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