Marketing
‘Tradigital’ now a digital blur
Forget social, hyper-targeting and other jargon we hear everyday. The year’s hot new buzzword is ‘tradigital’.
Ten downgrades profit forecast
Ten Network has slashed its half-year earnings forecast, blaming a weak ad market and increased content costs.
Time, Moelis take slice of Rokt
US media giant Time and global investment bank Moelis are the latest backers of digital marketing company Rokt.
SBS appoints chairman
Dr Bulent Hass Dellal was today appointed SBS chairman for three years — ending a year of uncertainty at the multicultural broadcaster.
Twitter removes Harrison tweets
Twitter has taken down posts by Amber Harrison, the former lover of Seven boss Tim Worner, following a court order.
Trading Post targets Gumtree
A group of digital entrepreneurs are using the medium that made their fortunes to revitalise Trading Post.
Seven gets Harrison injunction
Seven has slapped a court injunction on the former lover of its chief executive, Tim Worner.
Big-name brands funding terror
Top brands are unwittingly funding Islamic extremists and white supremacists by advertising on their websites.
Digital supply chain murkiness
Thousands of speeches about marketing will take place this year, but Procter & Gamble’s Marc Pritchard offers a crucial message.
Nova’s effort to win young ears
Lachlan Murdoch’s Nova Entertainment is giving its eponymous FM radio brand a makeover.
Bud’s bar fight with Trump
Has brewer Budweiser waded into the debate over Donald Trump’s immigration ban with its Super Bowl ad? | WATCH
Calling time on digital: P&G
The world’s biggest advertiser, Procter & Gamble, says the “days of giving digital a pass are over”.
TV death greatly exaggerated
Reports of the death of television are wildly inaccurate: audience numbers have shrunk by the slightest of margins.
ABC chief’s shock resignation
The ABC’s most senior TV executive, Richard Finlayson, has resigned from the public broadcaster in a shock move.
News Corp’s Clegg resigns
Brett Clegg, News Corp’s managing director of community publishing, has resigned for family reasons.
‘Aren’t we all boat people?’
An Australia Day ad without actually mentioning Australia Day? Strewth, that’s un-Australian! | WATCH
NT campaign slogan ‘obscene’
The advertising watchdog has slammed a controversial tourism campaign that isn’t shy about going Down Under.
oOh!media, APN Outdoor merge
Outdoor advertising will have a new heavyweight with the $1.6bn tie-up of oOh!media and APN Outdoor.
Ad whingers told ‘lighten up’
An ad showing two women in skin-tight black rubber to sell tyres has been the most complained about of the year.
Howcroft tunes in to PwC marketing
Ten’s Russel Howcroft says advising firms on marketing strategies will not put him in competition with ad agencies.
MORE STORIES
Better Caring wins funding boost
Mitchell BingemannBetter Caring is the first recipient of News Corp Australia’s dedicated media for equity fund, Scaleup.
Bid to charge net giants for news
Darren DavidsonNews outlets, publishers and TV networks could get the right to charge Facebook and Google for publishing their content.
Zuckerberg’s hollow manifesto
Danny FortsonMark Zuckerberg’s letter to Facebook users is high-minded but often contradictory.
Optus plans wider EPL coverage
MITCHELL BINGEMANNThe No 2 telco says it is months away from unveiling a new content rights acquisition pitched to ‘family audiences’.
Fairfax disarray, investor angst
MARK DAYThe future of the once great publishing powerhouse Fairfax Media is confused.
Seven ups local fare
Darren DavidsonSeven Network has commissioned three new programs as the broadcaster doubles down on locally produced programs.
Australia should be honest broker
TROY BRAMSTONAt a time of worldwide disruption, Australia should be a ‘model of global power’ in the Asia-Pacific.
‘Tradigital’ now a digital blur
MARK RITSONForget social, hyper-targeting and other jargon we hear everyday. The year’s hot new buzzword is ‘tradigital’.
Monocle’s decade of net defiance
STEPHEN BROOKMonocle, the magazine that defied the internet age, turns ten this week, with special edition and new design.
Ten questions: Vanessa O’Hanlon
STEPHEN BROOKVanessa O’Hanlon has swapped years of dawn starts at ABC News 24 Breakfast to tackle a new challenge: spearheading a regional news division for for Nine
About Media
Our Team
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Darren Davidson
Media Editor
Sydney Bureau, Australia
Darren Davidson is The Australian's media editor. Prior to joining The Australian in 2011, he was the editor of AdNews. He began his career in London where he undertook a cadetship, before writing for newspapers and magazines including The Daily Telegraph and Campaign. He began working part-time on a local newspaper aged 14, and holds a BA [Hons] in History.davidsond@theaustralian.com.au
Twitter: @darrendavidson
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Mitchell Bingemann
Senior Media Writer
Sydney Bureau, Australia
Mitchell Bingemann has spent the past decade reporting on the technology, telecommunications, media and aviation sectors in Australia. He joined The Australian in 2008, and is a multi-award winning journalist for work including investigations into the National Broadband Network, data-retention legislation and aviation regulation.bingemannm@theaustralian.com.au
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Stephen Brook
Diarist
Sydney Bureau, Australia
A former media editor of The Australian, Stephen Brook spent eight years in Britain before rejoining The Australian in 2011. Brook is a former deputy editor of mediaguardian.co.uk and was previously features editor at The Australian. -
Chris Mitchell
Journalist
Sydney Bureau, Australia
Chris Mitchell began his career in 1973 in Brisbane, and joined The Australian in 1984. He was appointed editor of The Australian in 1992 and editor in chief of Queensland Newspapers in 1995. He returned to Sydney as editor in chief of The Australian in 2002 and held that position until his retirement in December 2015.mitchellc@theaustralian.com.au
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Mark Ritson
Sydney Bureau, Australia
Mark Ritson is an adjunct professor at Melbourne Business School. He has a PhD in Marketing and works as an international brand consultant. He has been voted Professional Publishers Association Business Columnist of the Year in the UK three times.m.ritson@mbs.edu
Twitter: @markritson
Our Objective
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The Media and Marketing section is published each Monday in The Australian newspaper. Throughout the week, the Media website provides breaking news and views on what’s happening in broadcast, print, marketing and digital, from our team of talented reporters and columnists.
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