Ashley James stuns in sexy khaki dress and military boots as she jokes around with SpongeBob Squarepants at LFW Design collective
Since leaving Made In Chelsea in 2013, Ashley James has carved out a serious career as a radio DJ.
But the 29-year-old is not afraid of showing her fun side - and looking dazzling while doing it.
The blonde beauty cosied up to a giant cartoon character at Nickelodeon's SpongeBob Gold 18th Anniversary in collaboration with the LFW Design collective on Saturday.
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Quirky fun: Ashley James cosied up to a giant cartoon character at Nickelodeon's SpongeBob Gold 18th Anniversary in collaboration with the LFW Design collective on Saturday
Ashley stunned in a military-style ensemble at the event.
Showcasing her fashion credentials, Ashley paired large black, shiny boots with a slinky military-style dress which showed off her bronzed chest.
The choice of short jacket and angled dress showed off her toned figure and highlighted her long, toned legs.
The blonde beauty, who dated Ollie Locke on Made In Chelsea, has entered a different scene and now fronts her own show Hoxton Radio every Friday.
Fitness is also a main part of her life. Ashley has returned to the London music scene after recently completing a gruelling boot-camp session in Morocco.
She is firm advocate of a regular gym routine and often shares her workouts with fans on social media.
Blonde beauty: Since leaving Made In Chelsea in 2013 Ashley James has carved out a serious career as a radio DJ and has cemented her own fashion style
But she decided to give herself a break following the fitness trip to indulge in as many carbs and days off as she wanted - though this did not show at Saturday's event.
Late last year, she reflected on her transformation in her blog, explaining that she was surprised to learn that confidence is what makes her feel sexy, not muscle tone.
The 29-year-old's inner confidence shone out as she attended the star-studded LFW Fashion Film cocktail party, sponsored by River Island, at the Serpentine Galleries on Friday night.
The former reality star nailed the Sixties vibe in a purple knitted houndstooth dress and topping it off with a seriously bouffant topknot.
Earlier this week Ashley also dared to bare, choosing a sheer top with rose details for a night out at the Tinie Tempah show at the O2 Shepherds Bush Empire in London.
Retro: The radio DJ nailed the Sixties vibe in a purple knitted houndstooth dress and a seriously bouffant topknot at the LFW Fashion Film cocktail party, sponsored by River Island, at the Serpentine Galleries
Dare to bare: Ashley James joined Olivia Buckland in choosing a sheer top and rose deails as she attended the Tinie Tempah show at the O2 Shepherds Bush Empire in London on Tuesday night
SpongeBob was not alone for long after Ashley moved off to talk to friends.
The cartoon character was joined by Lottie Tomlinson, sister to One Direction star Louis.
The pop star's sibling wore a baggy cornflower blue sweater over a short silver skirt, white sports socks and black running shoes.
She piled her grey-tinted locks in one slanted bun on top of her head and decorated her eyes with a dark coat of eye-liner.
Best buddies: Lottie Tomlinson - little sister to One Direction star Louis - was sure to make a splash at London Fashion Week over the weekend
As did groundbreaking model Mariah Idriss, who has become the first model to wear a hijab in an H&M campaign.
The 23-year-old, who is of Pakistani and Moroccan heritage, posed in an eye-catching leisurewear ensemble in black, grey and orange check.
She completed the look with colourful dangling earrings, a turban and bkack boots, as well as some rustic bangles on her wrist and a leather bag over her shoulder.
Inspiring: Mariah Idriss - who is the first model to wear a hijab in an H&M campaign - was in attendance
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