Animal magic! Jessica Cunningham cuts a striking figure in leopard print coat, white jeans and knee high boots as she hits London Fashion Week

By Naomi Ackerman For Mailonline

Published: 15:47 EST, 17 February 2017 | Updated: 05:27 EST, 18 February 2017

She came in tenth on Celebrity Big Brother and failed to wow Lord Sugar into investing on last year's The Apprentice.

But Jessica Cunningham was on winning style form at London Fashion Week on Friday. 

The 29-year-old mother of three showed off her curvy figure  in a white, high-waisted ensemble and topped it off with a slinky leopard print jacket.

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Gleaming in white: The CBB and The Apprentice star sported a giant smile and looked thrilled to be out at London Fashion Week on Friday as she wheeled outfit changes at the event

Gleaming in white: The CBB and The Apprentice star sported a giant smile and looked thrilled to be out at London Fashion Week on Friday as she wheeled outfit changes at the event

The entrepreneur toned down her usual sexy look, opting for long, soft suede boots over flawless white jeans. 

As a beauty expert, Jess knows how to maximise her assets, choosing jeans highlighting her tiny waist and toned thighs. 

Opting for a high necked T-shirt under her floppy collared print coat lent a tone of sophistication to the outfit. 

The businesswoman-turned-reality star sported an immaculately glossy blowdry, which was parted in the middle and flowed down over her shoulders. 

Jess went light on makeup to match her casual chic outfit and did her nails clear to match.  

Flowing locks: The 29-year-old confidently flashed a cheeky smile for the cameras while wearing a dazzling leopard print coat to liven up a simple white ensemble 

Flowing locks: The 29-year-old confidently flashed a cheeky smile for the cameras while wearing a dazzling leopard print coat to liven up a simple white ensemble 

She looked happy and relaxed to be out for London Fashion Week - a high point in any fashionista's calendar. 

Being in the spotlight in front of cameras is no problem for the go-getting mother. 

Her decision to dress down for the awards also reveals confidence in her natural beauty.

Jess maintains her toned physique through a rigid regimen of exercise routines between meetings, and has spoken about eating healthily while on the move or looking after family.

Beauty expert: Jess, 29, knows how to maximise her assets, choosing jeans highlighting her tiny waist and toned thighs and wearing long boots to emphasise the length of her legs

Beauty expert: Jess, 29, knows how to maximise her assets, choosing jeans highlighting her tiny waist and toned thighs and wearing long boots to emphasise the length of her legs

Blowdried to perfection: The businesswoman-turned-reality star sported an immaculately glossy blowdry, which was parted in the middle and flowed down over her shoulders
Jess looked happy and relaxed to be out for London Fashion Week - a high point in any fashionista's calendar

Blowdried to perfection: The businesswoman-turned-reality star sported an immaculately glossy blowdry, which was parted in the middle and flowed down over her shoulders

The single mum, who when not at home is often seen out and about in upscale London clubs, smiled confidently at the camera as she walked along the Strand earlier on Friday.

She fashion entrepreneur recently revealed that she is dating no less than three men, despite being linked to fellow The Apprentice boardroom finalist Courtney Wood.

However, after she was criticised for flirting with Calum Best in the CBB house, she defiantly insisted she was a single girl in her exit interview.     

Confident and poised: The single mum, who is often seen out and about in upscale London clubs having fun, smiled confidently at the camera as she walked along the Strand

Confident and poised: The single mum, who is often seen out and about in upscale London clubs having fun, smiled confidently at the camera as she walked along the Strand

Up and coming: She may have lost out on The Apprentice and on CBB, but Jessica Cunningham was on winning style form at London Fashion Week on Friday

Up and coming: She may have lost out on The Apprentice and on CBB, but Jessica Cunningham was on winning style form at London Fashion Week on Friday

She said: 'To be honest, like, me and Courtney we're single... I'm 29, my main priority is my kids, my business - I deserve to have fun.'

It was revealed before Christmas that the pair had begun dating, jetting off for a winter break in the sun together over the holiday season.

'We're not officially together!' The Apprentice's Courtney Wood speaks out about 'girlfriend' Jessica Cunningham's jealousy over Calum Best and Chloe Ferry's flirting on CBB.

Natural beauty: The 29-year-old stunner went light on makeup to match her casual chic outfit and sported simple, clear nail polish to match 

Natural beauty: The 29-year-old stunner went light on makeup to match her casual chic outfit and sported simple, clear nail polish to match 

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