A research story
RESEARCH IS AT THE HEART OF PRODUCT DEVELOPMENT AT FISHER-PRICE
From seeing your baby’s delight when she first grasps a toy, to watching the wonder of a preschooler’s imagination, it’s easy to see how significant play is for a child’s development.
Making products that live up to that importance — that teach, captivate, encourage and delight — is what Fisher-Price is all about. How do we know what toys are right for a child? How do we match developmental features with the ages and abilities of children?
How do we make sure a toy will be fun to play with, encouraging imagination while helping develop new skills? It’s simple, really: we consult the experts. Children (and their parents) who come to play at our onsite Play Lab.
1961
Fisher-Price became the first toymaker to have on-site testing of kids at play
ONE
MILLION
Babies & preschoolers have tested toys over the years
3,500
Kids participate each year
1,500
parents take part in Mom Talks, Mom Panels and In-Home Testing every year
“Children learn best through hands-on experience. So our designers watch and learn from how they play. It really helps us make better products.”
Deborah Weber, Ph.D., Senior Manager, Child Research
parent groups meet each year, reviewing products, sharing feedback, helping us improve what we make
Everyone gets to
- Infants
- Toddlers
- Preschoolers
- School-age children
- Designers & engineers
- Moms & dads
There’s always time for another story!
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READ STORYA story about our heritage
When Fisher met Price
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READ STORYA safety story
It all starts with safety
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READ STORYA design story
How a Fisher-Price designer (and mom) was inspired to change how babies can sleep.
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READ STORYA toy story
They grow so fast. How to keep up?
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READ STORYA toy story
How we got out moo back: Sounds sights, and what makes the Little People® Farm timeless
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READ STORYA design story
Have a seat: A short story of how sitting a baby down became a new kind of "sit me up" seat