Browse Advertising jobs

6,271 Advertising jobs in Australia

Advertising persuades, informs, competes and entertains. It persuades consumers to change their behaviour or informs them about products and services. It continually competes with a myriad of other messages, all directed at the consumer. To be able to cut through this sensory and information overload and create interest and greater awareness of a product or service requires top notch creative skills. Rapid technological change and the proliferation of advertising means agencies regularly need to find new ways to engage with consumers.
An ad agency can range from a creative studio of two to a multinational operation employing hundreds of people. There are roughly 250 major advertising and marketing agencies here in Australia, with perhaps another 1000 smaller consultancies. Advertising is an exciting and creative field, but it can also be stressful and demanding. Work-life balance is often a concern and you should be prepared to make some sacrifices as well as enjoy the benefits of this dynamic, social industry.

Responsibilities & Skills

Advertising executives research a client's target markets and competitors, products and services in order to act as a liaison between clients and advertising agencies, coordinating the development of effective advertising campaigns. Having a thorough background knowledge of their clients' business allows these advertising specialists to discuss and pinpoint their advertising needs, marketing goals and budget. This information can then be used to create a campaign and brief the rest of an advertising team. Advertising executives are required to present their team's proposed campaign to the client for approval and to obtain feedback on any necessary modifications.

Advanced written and verbal communication skills

Strong relationship building and management skills

Computer literacy and social media knowledge (to varying degrees)

An openness to new ideas and concepts

The ability to remain calm and effective in a high pressure environment