The popular hashtag "#GrabYourWallet" urges American consumers to boycott stores and websites that carry Trump products.

The movement has recently persuaded several companies to drop their Trump products, namely items in Ivanka Trump's fashion line.

Click through the slideshow above to see which stores are dropping or downplaying Ivanka Trump's products.

The actions of these companies have prompted responses from both White House Counselor Kellyane Conway and the president himself.

RELATED: Boycotting companies tied to president new weapon in US politics

Over the weekend, Sears and Kmart announced that they're removing at least 31 items in the "Trump Homes" brand from their websites. Trump Homes, which consist of furniture, lighting, bedding and chandelier items are not sold in physical Sears and Kmart stores. On Monday, a search of the Sears website turned up only four Trump-related items currently for sale.

Media: MediaOS Video

Conway's TV "advertisement" for the first daughter's fashion line led to "counseling," and an ethics committee believes that "disciplinary action" should be on the table.

The president took to Twitter to defend his daughter, stating that Nordstrom and other companies have treated Ivanka "so unfairly."

However, the response from Ivanka herself is quite different from the responses from Conway and her father.

"The beauty of America is that people can do what they like, but I prefer to talk to the millions — tens of millions — of American women who are inspired by the brand and the message I've created," the first daughter said during an interview on Good Morning America. 

"I've never politicized that message. People are seeking to politicize it because they disagree with the policies of my father — there's nothing I can do to change that."

A source told Politico that Ivanka even "scolded" Conway for promoting her brand on television, and told her not to bring it up again.