Information for funeral directors

Offer your families the most innovative and user-friendly obituary product available with Local Spotlight Obituaries.

• Focus on the Deceased: The deceased’s name and photo are prominently featured on the newspaper’s obituary home page and link to an innovatively designed editorial-style obituary. Among other features, larger photos and font help honor the deceased.
• Advertising: Advertising is exclusively for the benefit of the funeral home and family.
• Prominent Funeral Home Branding: The funeral home receives the most prominent brand positioning on the obituary and a significant brand presence on the home page of the newspaper’s obituary site.
• Pre-planning Leads: A link to the funeral home pre-planning page or form prominently placed on the obituary helps increase revenue opportunities.
• Flowers Revenue: Legacy.com provides a proprietary program designed to increase revenue for the funeral home through flowers sales.
• Traffic to Funeral Home Website: A link to the funeral home website is prominently placed on the obituary to drive users directly to the funeral home website from the newspaper website.
• Video Functionality: The funeral home, friends and family can upload videos and record video condolence messages.

Legacy.com, in partnership with affiliate newspapers, is the only company that can help funeral homes with the right online obituary strategy by connecting them to heavily-trafficked newspaper websites.