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Lotame’s new Smart TV Audiences adds TV to Digital Profiles
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
READ MOREDevice fragmentation and always-on connectivity are creating rich new opportunities for marketers. And yet, as the landscape evolves, so too do the rules of engagement. Lotame’s DMP enables you to navigate this new landscape and use data to improve performance for every campaign you run.
Lotame provides a unified data management platform to store all your audience data. Whether you have offline data housed in a CRM system, transaction level data, email data or real-time campaign insights, Lotame’s DMP enables you to capture it, organize it, and make it instantly actionable.
Lotame enables you to combine your first-party data with insights gleaned from our global data exchange. By combining these data sets you can gain deeper insights into your most valuable customers and identify and target prospects who look and act exactly like them.
Lotame’s Cross-Device DMP includes an automated campaign optimization tool powered by advanced machine learning. You can use this tool to increase the scale of your campaigns and drive performance against specific brand or direct response KPIs.
Lotame’s Cross-Device DMP technology allows you to seamlessly extend your audiences across screens, enabling more contextually relevant campaign execution. Target and retarget desktop users across mobile and mobile users across desktop, or use the technology to underpin sequential creative messaging across screens.
Engagement is driven by relevance. With Lotame, you can export audience insights directly into your content management system, allowing you to deliver customized and more relevant content experiences to specific audience segments across your sites, apps and landing pages.