In The News
Lotame’s new Smart TV Audiences adds TV to Digital Profiles
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
READ MOREFuel Your Marketing Strategy
Device fragmentation and always-on connectivity are creating rich new opportunities for marketers. And yet, as the landscape evolves, so too do the rules of engagement. Lotame’s DMP enables you to navigate this new landscape and use data to improve performance for every campaign you run.
Make More of Your Data Actionable
Lotame provides a unified data management platform to store all your audience data. Whether you have offline data housed in a CRM system, transaction level data, email data or real-time campaign insights, Lotame’s DMP enables you to capture it, organize it, and make it instantly actionable.
In The News
Lotame sees growth in turning its services to products for advertisers
Advertisers and brands collect a lot of information about their customers — like, a staggering amount of information. But they have no idea what to do with it.
READ MORE
Thought Pieces
Combining online and offline data to drive success
As a marketer, you have data housed in multiple different locations and in multiple different formats. From campaign performance data and site analytics through to CRM and email data, you capture a huge volume of insight
READ MORELearn More About Your Most Valuable Customers
Lotame enables you to combine your first-party data with insights gleaned from our global data exchange. By combining these data sets you can gain deeper insights into your most valuable customers and identify and target prospects who look and act exactly like them.
In The News
Lotame’s new Smart TV Audiences adds TV to Digital Profiles
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
READ MORE
In The News
Lotame sees growth in turning its services to products for advertisers
Advertisers and brands collect a lot of information about their customers — like, a staggering amount of information. But they have no idea what to do with it.
READ MORE
Thought Pieces
The Power of Combining First- and Third-Party Data
First-party data is the cornerstone of a smart marketing strategy – we can’t say it enough. But data-driven marketing really gets interesting when you work with both first- and third-party data. Take your own camp
READ MOREImprove Campaign Performance
Lotame’s Cross-Device DMP includes an automated campaign optimization tool powered by advanced machine learning. You can use this tool to increase the scale of your campaigns and drive performance against specific brand or direct response KPIs.
In The News
Lotame’s new Smart TV Audiences adds TV to Digital Profiles
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
READ MORE
In The News
Lotame sees growth in turning its services to products for advertisers
Advertisers and brands collect a lot of information about their customers — like, a staggering amount of information. But they have no idea what to do with it.
READ MORE
Case Studies
Starcom Triples ROI with Lotame Optimizer 2.0
By leveraging Optimizer 2.0, Starcom MediaVest Group drove a 340% increase in ROI, and adopted Lotame’s advanced modeling technology into additional campaigns.
READ MOREIncrease Relevance Across Screens
Lotame’s Cross-Device DMP technology allows you to seamlessly extend your audiences across screens, enabling more contextually relevant campaign execution. Target and retarget desktop users across mobile and mobile users across desktop, or use the technology to underpin sequential creative messaging across screens.
In The News
Lotame’s new Smart TV Audiences adds TV to Digital Profiles
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
READ MORE
In The News
Lotame sees growth in turning its services to products for advertisers
Advertisers and brands collect a lot of information about their customers — like, a staggering amount of information. But they have no idea what to do with it.
READ MORE
Thought Pieces
What is Lotame Cross-Device and How Does it Work?
Lotame Cross-Device is a powerful technology that transforms the way you can interact with consumers. The tool, which is built into our DMP, enables you to link different digital devices together. Want to learn more
READ MOREIncrease Engagement
Engagement is driven by relevance. With Lotame, you can export audience insights directly into your content management system, allowing you to deliver customized and more relevant content experiences to specific audience segments across your sites, apps and landing pages.
In The News
Lotame’s new Smart TV Audiences adds TV to Digital Profiles
Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.
READ MORE
In The News
Lotame sees growth in turning its services to products for advertisers
Advertisers and brands collect a lot of information about their customers — like, a staggering amount of information. But they have no idea what to do with it.
READ MORE
Thought Pieces
Three Ways Data Can Drive Better Content Marketing
Marketers have gone crazy for content… and for good reason. From site content and photos, to recipes, ebooks, videos and blogs -- content drives interest, and interest drives sales. So how can marketers make the most o
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