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SteelHouse Chief Product Officer Marwan Soghaier Presents his Vision for Creative Technology at CreateTechhttps://goo.gl/L2hPSY
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Zenith, Kellogg's, VML, Chobani, R/GA + Google
@CreateTech 2016 Day 2 News + events from NYC conference http://rlm.ag/1XINNT -
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It's bigger than experience. Great advertising is not advertising. It's something you want to interact with.
@torstenfgross#CreateTech -
The future of advertising is not just screens it's going to be about objects
@BillieWhouse https://www.amazon.com/Enchanted-Objects-Innovation-Design-Technology/dp/1476725640 …#4AsCreateTech -
If you don't have compelling ads the delivery method or the channels you place it won't matter.
@torstenfgross@JWT_Worldwide#4AsCreateTech -
Shoutout to the
#4AsCreateTech Committee for successfully pulling off this event for another year. Congrats y'all: http://ow.ly/TDwC305WGOn pic.twitter.com/b4R7pU6v9f -
Best agencies are ones who go back to client & tell them their business problem is wrong.
@torstenfgross@JWT_Worldwide#4AsCreateTech -
Data without empathy is death
@torstenfgross#4AsCreateTech -
Simplicity across all points is boring-we're using data too much & forgetting to add human qualities
@BillieWhouse@wearableX#4AsCreateTech -
Intimacy is an important touchpoint that plays into experience
#design.@ohheyak@PSFK#4AsCreateTechpic.twitter.com/Ngyk01UJ40 -
Three different types of experiences of brands to consumers: one to many, one to some, one to one
@torstenfgross#CreateTech -
Touch is a sensation/artform that isn't being designed for. How do we use our skin as an interface?
@BillieWhouse@wearableX#4AsCreateTech -
Final panel at
#4AsCreateTech: Experience Design & The Future of Adv w/@christophertai@piers_fawkes@ohheyak@BillieWhouse@torstenfgross -
Executive Planning Director
@torstenfgross talks experience design and the future of advertising at@4As#CreateTechpic.twitter.com/cPuauo6qHR -
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@rachelbeen fluidity in design will be prevalent concept throughout all digital touch points#createtech -
google's
@rachelbeen has fed my design appetite today with her colorful talk on material design at#4AsCreateTech#hungryfordesign -
Placing images into
@google calendar wasn't only aesthetically pleasing-it paid off on social media@rachelbeen@GoogleDesign#4AsCreateTech -
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@rachelbeen Google 'project kennedy' allowed Google to standardized UI/UX for Google apps/products#createtech -
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@rachelbeen Designer@GoogleDesign explains why digital system design is important.#4AsCreateTechpic.twitter.com/CVTUh5uZ1r
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