Find your voters on Facebook.

Persuading and proving impact on Texas voters

Keep The Promise III used Video and Canvas Ads to support Ted Cruz ahead of the Texas primary and was able to measure positive impact on people’s intent to vote, which resulted in victory.
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Florida campaign fields a winning team

Gubernatorial campaigners used link ads and video ads to boost Hispanic voter turnout in Rick Scott’s successful bid for a second term, resulting in a 22% increase in Hispanic support and the majority of the Cuban vote.
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The Conservative Party: A real vote-winner

The UK political party combined powerful creative with targeting tools to motivate people to vote and vote Conservative, ultimately helping the party to achieve what had universally predicted to be impossible: a win by outright majority.
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Winning the online campaign

The Liberal Party of Canada relied on a 3 phased approach to identify, persuade, and mobilize supporters for their party. Using Custom Audiences, Video Ads, Links Ads, and more, the LPC was able to lift its party from third place in the House of Commons to the winner of the 2015 federal election.
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Reaching and influencing Mexican voters

Using a targeted Video Ad campaign, Claudia Pavlovich reached over 1.1 million people and jumped 24 points in the polls within three months, enabling her to become the first female governor of Sonora, Mexico.
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Texas GOP builds a strong voter and donor base

Senator John Cornyn depended on Facebook to target promoted content to voters and build a solid base of supporters. Using Link Ads and Targeted Ads, Cornyn reached an audience of 1M Republican voters with relevant messages.
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Scottish National Party: Triggering a landslide

The SNP used a powerful combination of Facebook's targeting and engagement tools to reach 1.24 M people in Scotland, helping to secure an overwhelming victory in the 2015 UK General Election.
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A premier advertising platform

The Steve Kent Campaign used Custom Audiences and the Facebook Ads API tool to help secure a victory by raising awareness quickly and cost efficiently. The campaign's efforts resulted in more than half the province aged 16 + being reached.
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Common-sense solutions

Toronto mayor candidate John Tory used Targeted Ads, Custom Audiences, and Conversion Pixels to reach core supporters, increase awareness, and drive sign ups for his transit plan. His efforts reached 160,000 supporters in Toronto and secured his victory as mayor.
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Welcome

Around the globe, people are turning to Facebook to learn about candidates and their positions, ask questions, and get the latest election news and information. Candidates and elected officials are using Facebook to reach citizens directly and personally – no matter where they live. They are having two-way conversations about the issues people care about and getting honest, real-time feedback from voters.

Getting Started

Ready to begin building your public presence on Facebook? Learn how to setup, manage, and secure your Page.

Page Best Practices

Explore ways to create a best-in-class Facebook presence with engaging content and visuals to connect with your fans and supporters.

Ad Campaigns

Whether you’re brand new to advertising on Facebook or have years of experience under your belt, learn how to drive a successful campaign.

Creative Best Practices

Leverage these best practices to create compelling creative across your campaigns.

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How to get regular updates about Facebook products.

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