The most discussed brands of the Big Game on Twitter.

The live #SB51 conversation amongst football fans, analysts, writers, teams, athletes, celebs, and more around the @Patriots thrilling comeback Super Bowl victory over the @AtlantaFalcons in overtime unfolded on Twitter.

Your kickoff guide to the #SuperBowl. How the season played out for the @AtlantaFalcons & @Patriots and how to follow Sunday’s big game. #SB51

The #ausopen delivered again in 2017 on and off the court, with dream finals every fan would have wished for in the men’s and women’s tournament, and raising the bar again for the Grand Slams on Twitter.

The #ausopen delivered again in 2017 on and off the court, with dream finals every fan would have wished for in the men’s and women’s tournament, and raising the bar again for the Grand Slams on Twitter.

As the NHL primes for its All-Star Game in Los Angeles, here’s a look back at the teams and players that generated the most Twitter conversation during the season’s first half.

Your must follow guide to the amazing tennis action that will be served up during the 2017 #AusOpen.

Your must follow guide to the amazing tennis action that will be served up during the 2017 #AusOpen.

Tennis fanatics will be able to catch Seven West Media’s live and exclusive video highlights from the #AusOpen on Twitter.

The College Football Playoff (@CFBPlayoff) National Championship came down to a thrilling finish on @ESPN, and fans everywhere joined the conversation at the biggest virtual sports bar in the world — Twitter. And now, Clemson fans can celebrate and bask in the winning glory.