Next Plc

Corporate website

NEXT is a UK-based retailer offering exciting, beautifully designed, excellent quality clothing, footwear, accessories and home products. The company wanted a new corporate website that looked good and that would sit in line with its existing retail website. Our challenge therefore was to deliver a stylish site that was also informative, providing clear and concise corporate information responding to the needs of all stakeholders.

Laid out in a tiled structure, the website is enhanced by NEXT’s beautiful product imagery, instantly tying the corporate site to its retail operations. The latest company data is presented concisely and clearly, while carousels update users with details of the latest reports and regulatory news. There is a strong focus on the company’s ethical credentials with an in-depth Corporate Responsibility section providing key details on staff and products. The Media page is also designed to impress, and features high resolution photography of the company’s latest fashion campaigns, key contacts, store locations and links to all of NEXT’s social media channels.

The site’s user journey has been focused on simplicity and user requirement. The site was created around the analytics of NEXT’s previous site, ensuring that the material of most interest to NEXT’s audience is presented in a dominant way. Meanwhile, one click usability makes finding specific information on section pages a simple process.

Above all, the site conveys NEXT’s brand story and prestige. A succinct Business Overview backed up by key company figures, an interactive history timeline and, naturally, some of the company’s latest fashion campaigns all help deliver a complete business picture of this established fashion brand.

Octopus Healthcare

Company website

Octopus Healthcare are an investor and developer of healthcare properties who form partnerships with healthcare entrepreneurs throughout the UK. Arising from the acquisition of MedicX by Octopus Investments, Octopus Healthcare required the creation of a new brand identity and website.

We were challenged with creating a site that would detail Octopus Healthcare’s proposition to a diverse group of stakeholders while attracting new leads and investment. To achieve these multiple aims, our designers created an easy-to-navigate site based from a single page layout with links out to subpages that cater to specific needs of their audience.

The visitor journey begins with an attractive interactive animation that outline Octopus’ proposition. The scrolling site then focuses on the company’s three core focusses of investment, development and partnerships, supported by multimedia content including video and image carousels.

Navigation buttons and drop down menus connected to the home page draw stakeholders to specific points of interest including a company outline, dedicated media centre and interactive map of the company’s portfolio of over 200 properties. At every step, the user finds relevant further links and contact points, ensuring that any new enquiry is catered for.

Iberdrola

Making data the hero of digital IR

As the world leader in wind power, Iberdrola has a global investor audience. But how do you effectively keep 600,000 shareholders up to date on key financial data and KPIs?

The solution we provided for Iberdrola was to provide them with a suite of market leading online IR tools and bespoke app. The online tools include a sharemonitor with ADR data, a share price calculator and a dividend calculator that help stakeholders to more accurately keep track of their investments. Iberdrola’s multilingual app presents these features in an on-the-go package for iPad, iPhone and Android, with added functionality provided through an interactive KPI charting feature.

Winning the ‘Best use of digital’ award at IR Magazine’s 2015 awards, the app has so far been downloaded over 6,000 times, with Iberdrola’s Head of IR, Ignacio Cuenca, describing the app as “a way to connect better with our shareholders”.