Founded in 1919, Haaretz is Israel’s oldest and most respected source for news. With millions of readers across the globe getting news from Haaretz in print, online at Haaretz.com, and on mobile devices, Haaretz is the number one go-to source for news on Israel, the Middle East, and the Jewish World.
- Every month, three million unique visitors frequent Haaretz’s website, with two-thirds of those users returning regularly.
- Within three months of its launch in January 2012, over 30,000 people downloaded the Haaretz mobile app on their smartphones.
- Approximately 60%-70% users of Haaretz’s website and mobile applications live in North America. A recent survey found that 64% of users are male, hold B.A. degrees or higher, and earn significantly higher income than the average population.
We offer a range of cost-effective advertising solutions that provide maximum return on your investment. Haaretz readers are primarily of a high socioeconomic status with above average levels of consumer spending. Our average reader is involved in the social and political spheres, highly educated and enjoys cultural activities.
Haaretz is the only media company in Israel with significant reach in both English and Hebrew markets, and we offer dedicated cross-media advertising solutions. The Haaretz Group includes our daily newspapers in English and Hebrew, as well as our online news sites in both languages. Our business publications - TheMarker and TheMarker IT - are considered Israel's most influential business and technology newspaper. Haaretz also partners with the International Herald Tribune, which is distributed together with the Haaretz English print edition every day throughout Israel.
Also, with our new iPad app, people have the ability to read, watch, touch, and interact with Haaretz as never before.
We are committed to the success of all our advertisers and believe in long-term relationships where your needs and requirements are given paramount importance.
Planning the campaign
Before your campaign begins, we will discuss your objectives in detail and work together to strategize how to best achieve them. We will also devise an action plan covering the appropriate forms of campaign media, within a price range that meets your budget requirements.
During the campaign
Throughout our partnership we will work closely with you, offering the benefit of our experience, creativity and innovative media tools to guarantee a successful campaign. We will closely monitor results and work together with you to fine-tune elements of the campaign to achieve your goals.
In order to track the success of your campaign quickly and efficiently, Haaretz uses DoubleClick Ad Manager, the world's leading online advertising software technology. This software is used by top websites around the world and provides flexible campaign management and reporting.