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NEWS

IAB SA joins forces with leading digital agency network Accenture Interactive

February 2, 2017

IAB SA is excited to announce that it is partnering with Accenture Interactive, the biggest and fastest growing digital agency network in the world, for the third annual IAB Digital Summit, taking place on 16 March, at the Galleria in Sandton. Accenture Interactive is a prominent new player and innovator in the digital space, and its vote of confidence illustrates the growing influence of the Summit in driving digital conversation and the power of digital to achieve notable strategic results.

Training that will change your career by Webgrowth

February 1, 2017

Webgrowth’s learning path is designed to stretch your thinking and challenge your current marketing techniques – their analytical approach to digital marketing can be used for a mom and pop shop to the most advanced corporate company in Africa.

Offering a special discount to IAB SA members, here is an upcoming course and workshop.

Ticket sales open for 2017 IAB Digital Summit

January 31, 2017

Ticket sales opened today for the third annual IAB Digital Summit coming up on 16 March. The highly anticipated line-up features a mix of global digital heavyweights and local industry pioneers including Ferial Haffajee, Editor at Large for HuffPostSA; John Sanei, Trend Specialist and founder #Trenovate; Jessy Severins, Ad and Operations Manager for Gumtree; and Lee Naik CEO for TransUnion Africa. Speakers will continue to be announced over the next few weeks.

While this promises to be the best Summit to date, ticket prices remain unchanged thanks to partnerships with heavy-hitting sponsors.

We’ll have a Twitterview with @DavinPhillips this Tuesday between 1pm- 2pm – topic: Streaming, Think fast! #DigitalSummit2017

January 31, 2017

Maggs On Media chats to IAB CEO Josephine Buys

January 26, 2017

Maggs On Media chats to IAB CEO Josephine Buys about what to expect at the 3rd annual IAB #DigitalSummit powered by Accenture Interactive and #Bookmarks2017

Save the date: 16 March 2017, tickets on sale soon!

Judging begins for IAB SA Bookmark Awards 2017

January 26, 2017

The entries are in, the coffee’s been brewed. South Africa’s leading industry players have begun to judge which contenders will scoop a coveted Bookmark Award in 2017. This round will be concluded by 13 February. The team of judges, led by Jury President John Dixon, features more diverse digital leaders than ever before.

CEO of IAB SA, Josephine Buys says “This year’s judging team has expanded to include essential players in the digital landscape including gamers, innovators, engineers and social media experts.”

IAB News

Industry News

ALL NEWS

iAB Digital Summit 2016 - Speaker Presentation downloads

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RESEARCH

AND VISITOR DATA

EM December Infographic

January 5, 2017

EM November Infographic

December 8, 2016

EM October Infographic

November 8, 2016

More Research

VISITOR DATA

Effective Measure data for December 2016 – South African internet audience

Pageviews

Unique Browsers

Avg time on site

GUIDELINES

AND BEST PRACTICE

Native Advertising Guidlines

March 3, 2016

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

Ad blocking has far-reaching effects for digital advertising

November 3, 2015

By Josephine Buys, CEO of IAB SA

One of the trends that could change the face of the Internet is the increasing use of ad blocking software. Whilst this technology is not new, the web seems to have reached a tipping point where frustrated users are jumping the technical hurdles in larger numbers to filter out online ads.

Charging consumers for opting out of direct marketing

September 18, 2015

The Consumer Protection Act (CPA) 68 of 2008 is explicit in providing for the rights of consumers to restrict unwanted direct marketing and to exercising this right free of charge.

MORE BEST PRACTICE

ADVERTISING T&Cs

GLOSSARY

REGULATORY GUIDES

SUMMIT

THE IAB DIGITAL SUMMIT

The IAB SA hosted its second annual IAB Digital Summit in Newtown, Johannesburg, on March 3 2016.

The event covered topics including programmatic; premium display; native advertising; content marketing; ad blocking; click fraud; viewability; diversity and transformation in SA media; the “new partnership” between publishers and agencies; media planning in SA; mobile advertising (including video); measurement; regulation such as the Protection of Personal Information Act and the Electronic Communications and Transactions Act; and broad-based black economic empowerment.