Ivanka wears her own label on first Air Force One trip

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Ivanka Trump, who sported her own label's shoes and purse, joined President Donald Trump and Japanese Prime Minister Shinzo Abe aboard the plane
Her husband, Jared, and their three young children were also on board
Last week, Nordstrom dropped the Ivanka Trump brand both online and in-stores
The company claimed the decision was not political and was due to poor sales

Published: 22:10 EST, 10 February 2017 | Updated: 22:36 EST, 10 February 2017

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Ivanka Trump was dressed to impress when she boarded Air Force One for the first time on Friday morning, just days after major retailer Nordstrom dropped her fashion line due to poor sales.

Trump boarded the plane at Joint Base Andrews alongside her husband, Jared, a top White House adviser, wearing an overcoat and her own label's shoes and purse on a blustery day.

They joined First Lady Melania Trump and President Donald Trump aboard the plane as he welcomed Japanese Prime Minister Shinzo Abe and his wife, Akie, for a weekend getaway at Mar-a-Lago.

Ivanka Trump wears her own label's shoes and purse as she walks alongside her husband, Senior White House Advisor Jared Kushner, from the White House to join President Donald Trump and Japanese Prime Minister Shinzo Abe on Marine One in Washington

Kushner and Trump walk along the colonnade ahead of a joint press conference by Japanese Prime Minister Shinzo Abe and her father, President Donald Trump, at the White House

Trump clutches her label's Women's Blue Mara Velvet Cocktail Bag, which retails for $150

Kushner helps his wife Ivanka, who is wearing her label's Women's Blue Brita shoes, originally $126, up the steps of the presidential helicopter before taking off for Joint Base Andrews

Trump and Kushner walk off Air Force One with their children at Palm Beach International airport as they prepare to spend part of the weekend together with her father President Trump at Mar-a-Lago resort

Ivanka Trump, who often wears her own label's designs, is seeing the clothing line she built for the past five years crumble.

President Trump lashed out at Nordstrom this week for dumping his daughter's brand.

'My daughter has been treated so unfairly by Nordstrom', the president wrote in a tweet. 'She is a great person – always pushing me to do the right thing! Terrible!'

White House Press Secretary Sean Spicer defended President Trump's comment later in the day, saying that he was responding to 'an attack on his daughter.'

Spicer also implied that Nordstrom made the decision to drop Ivanka's line because they did not agree with President Trump's ban on immigrants from seven Muslim-majority nations entering the country.

Nordstrom said they cut Trump's fashion line based on the 'brand's performance' and that they decided 'not to buy it for this season'

Shortly after making the announcement, Nordstrom had completely taken off the first daughter's merchandise from their website (above)

She was also not listed on Nordstrom's master list of brands available and the page that previously featured items from her brand was empty. Above Ivanka is pictured in 2011 at a Nordstrom in California presenting the launch of her footwear collection

President Donald Trump lashed out at Nordstrom this week for dumping his daughter Ivanka Trump's clothing and shoe line

But on Wednesday Nordstrom revealed in a statement to MailOnline that Ivanka was personally told about its decision in early January — weeks before the travel ban.

Nordstrom said the decision to stop selling the Ivanka Trump Collection was based on the sales performance of the first daughter's brand.

'We've said all along we make buying decisions based on performance', said a spokesperson for the Seattle-based retailer.

'We've got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business'.

Nordstrom said that each year the chain cuts about 10 per cent and refreshes its assortment with about the same amount.

'In this case, based on the brand's performance we've decided not to buy it for this season', Nordstrom added.

When the 35-year-old businesswoman launched the Ivanka Trump footwear line in 2011, Nordstrom was one of the first retail partnerships for her.

The mother-of-three announced in January on her personal Facebook page that she was taking a 'formal leave of absence' from both her brand and Trump Organization to help settle her family in Washington, DC.

Trump hasn’t said whether she’ll continue to wear her own label. If she does, it could be viewed as promoting the brand and a conflict of interest.