BuzzFeed
![]() |
|
Type of business | Private |
---|---|
Type of site
|
News and Entertainment |
Available in | English, French, Spanish, German, Portuguese, Japanese |
Founded | November 1, 2006 |
Headquarters | New York City, New York, U.S. |
Owner | BuzzFeed Inc. |
Key people | Jonah Peretti (co-founder and CEO) |
Revenue | ![]() |
Employees | 770 (October 2014)[3] |
Slogan(s) | "The Media Company for the Social Age" |
Website | www |
Alexa rank | ![]() |
Advertising | Native |
Registration | Optional |
Current status | Active |
BuzzFeed is an American internet media company based in New York City. The firm describes itself as a "social news and entertainment company" with a focus on digital media and digital technology in order to provide "the most shareable breaking news, original reporting, entertainment, and video."[5] BuzzFeed was founded in 2006 as a viral lab, focusing on tracking viral content, by Jonah Peretti and John S. Johnson III.[6] Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman as well.[6]
Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam, Johnson's New York City-based art and technology nonprofit, where he experimented with other viral media.[7][8] The company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals and business.[9] In late 2011, Ben Smith of Politico was hired as editor-in-chief to expand the site into serious journalism, long-form journalism, and reportage.[10]
Contents
History[edit]
![](http://web.archive.org./web/20170216045232im_/https://upload.wikimedia.org/wikipedia/commons/thumb/d/db/Jonah-peretti.jpg/220px-Jonah-peretti.jpg)
Funding[edit]
In August 2014, BuzzFeed raised $50 million from the venture capital firm Andreessen Horowitz, more than doubling previous rounds of funding.[11] The site was reportedly valued at around $850 million by Andreessen Horowitz.[11] BuzzFeed generates its advertising revenue through native advertising that matches its own editorial content, and does not rely on banner ads.[12] Buzzfeed also uses its familiarity with social media to target conventional advertising through other channels, such as Facebook.[13]
In December 2014, growth equity firm General Atlantic acquired $50M in secondary stock of the company.[14]
In August 2015, NBCUniversal made a $200 million equity investment in Buzzfeed.[15] Along with plans to hire more journalists to build a more prominent "investigative" unit, BuzzFeed is hiring journalists around the world and plans to open outposts in India, Germany, Mexico, and Japan.[16]
In October 2016, BuzzFeed raised $200 million from Comcast’s TV and movie arm NBCUniversal, at a valuation of roughly $1.7 billion.[17]
Acquisitions[edit]
BuzzFeed's first acquisition was in 2012 when the company purchased Kingfish Labs, a startup founded by Rob Fishman, initially focused on optimizing Facebook ads.[18]
On October 28, 2014, BuzzFeed announced its next acquisition, taking hold of Torando Labs. The Torando team was to become BuzzFeed's first data engineering team.[19]
Content[edit]
BuzzFeed produces daily content, in which the work of staff reporters, contributors, syndicated cartoon artists, and its community are featured. Popular formats on the website include lists, videos, and quizzes. While BuzzFeed initially was focused exclusively on such viral content, according to The New York Times, "it added more traditional content, building a track record for delivering breaking news and deeply reported articles" in the years up to 2014.[20] In that year, BuzzFeed deleted over 4000 early posts, "apparently because, as time passed, they looked stupider and stupider", as observed by The New Yorker.[21]
BuzzFeed consistently ranked at the top of NewsWhip's "Facebook Publisher Rankings" from December 2013 to April 2014, until The Huffington Post entered the position.[22][23][24][25][26]
Video[edit]
BuzzFeed Video, BuzzFeed Motion Picture's flagship channel,[27] produces original content. Its production studio and team are based in Los Angeles. Since hiring Ze Frank in 2012, BuzzFeed Video has produced several video series including "The Creep Series", "The Try Guys", and "Fun Facts." In August 2014, the company announced a new division, BuzzFeed Motion Pictures, which may produce feature-length films.[20] As of 13 December 2015[update], BuzzFeed Video's YouTube had garnered more than 6.3 billion views and more than 9.3 million subscribers.[28] It recently was announced that YouTube has signed on for two feature length series to be created by BuzzFeed Motion Pictures, entitled Broke and Squad Wars.[29]
Community[edit]
On July 17, 2012, humor website McSweeney's Internet Tendency published a satirical piece entitled "Suggested BuzzFeed Articles",[30] prompting BuzzFeed to create many of the suggestions.[31][32][33][34] BuzzFeed listed McSweeney's as a "Community Contributor."[31] The post subsequently received more than 350,000 page views,[32] prompted BuzzFeed to ask for user submissions,[31][35] and received media attention.[32][33][35][36][37][38][39][40][41][42] Subsequently, the website launched the "Community" section in May 2013 to enable users to submit content. Users initially are limited to publishing only one post per day, but may increase their submission capacity by raising their "Cat Power",[43] described on the BuzzFeed website as "an official measure of your rank in BuzzFeed's Community." A user's Cat Power increases as they achieve greater prominence on the site.[44]
Technology and social media[edit]
BuzzFeed receives the majority of its traffic by creating content that is shared on social media websites. BuzzFeed works by judging their content on how viral it will become. Operating in a “continuous feedback loop” where all of its articles and videos are used as input for its sophisticated data operation.[13] The site continues to test and track their custom content with an in-house team of data scientists and external-facing “social dashboard.” Using an algorithm dubbed "Viral Rank" created by Jonah Peretti and Duncan Watts, the company uses this formula to let editors, users, and advertisers try lots of different ideas, which maximizes distribution.[45] Staff writers are ranked by views on an internal leaderboard. In 2014, BuzzFeed received 75% of its views from links on social media outlets such as Pinterest, Twitter, and Facebook.[12][20]
Tasty[edit]
BuzzFeed's video series on comfort food, Tasty, is made for Facebook, where it had almost eighty million followers as of January 2017[update].[not in citation given] The channel has substantially more views than BuzzFeed's dedicated food site.[46] At the end of every video, a male voice can be heard saying the catchphrase, "Oh yes!". The channel included three spinoff segments: "Tasty Junior"--which eventually spun off into its own page[47], "Tasty Happy Hour" (alcoholic beverages), "Tasty Fresh", and "Tasty Story"--which has celebrities making and discussing their own recipes. Tasty has also released a cookbook.[48]
The company also operates these international versions of Tasty in other languages:[citation needed]
- Proper Tasty - Focusing on British cuisine.[49]
- Tasty Demais - Portuguese cuisine.[50]
- Bien Tasty - Spanish cuisine.[51]
- Tasty Miam - French cuisine.[52]
- Einfach Tasty - German cuisine.[53]
- Tasty Japan - Japanese Cuisine.[54]
- Tasty Arabic - Arab cuisine.[55]
Spinoffs[edit]
BuzzFeed also operates two more video series on Facebook.[citation needed]
- Nifty - Videos on do it yourself (DIY) projects.[56]
- Goodful - A spinoff of Tasty that focuses on "healthy lifestyle" content.[57]
Notable stories[edit]
Trump dossier[edit]
On January 10, 2017 CNN reported on the existence of classified documents that claimed Russia had compromising personal and financial information about President-elect Donald Trump. Both Trump and President Barack Obama had been briefed on the content of the dossier the previous week. CNN did not publish the dossier, or any specific details of the dossier, as they could not be verified. Later the same day, BuzzFeed published a 35-page dossier in full.[58][59] BuzzFeed said that the dossier was unverified and "includes some clear errors".[60] The dossier had been read widely by political and media figures in Washington, and previously been sent to multiple journalists who had declined to publish it as unsubstantiated.[58] In response the next day, Trump called the website a "failing pile of garbage" during a news conference.[61] The publications of the dossier also was met with criticism from, among others, CNN reporter Jake Tapper, who called it irresponsible.[59] Smith defended the site's decision to publish the dossier.[62]
Aleksej Gubarev, chief of technology company XBT and a figure mentioned in the dossier, sued BuzzFeed on February 3, 2017. The suit, filed in a Broward County, Florida court,[63] centers on the allegations from the dossier that XBT had been "using botnets and porn traffic to transmit viruses, plant bugs, steal data and conduct 'altering operations' against the Democratic Party leadership."[64]
Traingate[edit]
In September 2016, Private Eye revealed that a Guardian story from August 16 on "Traingate" was written by a former Socialist Workers Party member who joined the Labour Party once Jeremy Corbyn became Labour leader. The journalist also had a conflict of interest with the individual who filmed Corbyn on the floor of an allegedly-overcrowded train, something the Guardian did not mention in its reporting.[65] Paul Chadwich, the global readers editor for the Guardian, later stated that the story was published too quickly, with aspects of the story not being corroborated by third-party sources prior to reporting. The story proved to be an embarrassment for Corbyn and the Guardian.[66]
The story originally was submitted to BuzzFeed News, who rejected the article because its author had "attached a load of conditions around the words and he wanted it written his way", according to BuzzFeed UK editor-in-chief Janine Gibson.[67]
Watermelon stunt[edit]
On April 8, 2016, BuzzFeed created a live stream on Facebook, during which two staffers wrapped rubber bands around a watermelon until the pressure of the rubber bands caused it to explode. The stunt was notable for drawing a very large online audience.[68]
"The dress"[edit]
The most interesting thing to me, is that it traveled. It went from New York media circle-jerk Twitter to international. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic. It was amazing to watch this move from a local thing to, like, a massive international phenomenon.[69]
A post resulting in a debate over the color of an item of clothing from BuzzFeed's Tumblr editor Cates Holderness garnered more than 28 million views in one day, setting a record for most concurrent visitors to a BuzzFeed post.[70] Holderness had showed the picture to other members of the site's social media team, who immediately began arguing about the dress colors among themselves. After creating a simple poll for users of the site, she left work and took the subway back to her Brooklyn home. When she got off the train and checked her telephone, it was overwhelmed by the messages on various sites. "I couldn't open Twitter because it kept crashing. I thought somebody had died, maybe. I didn't know what was going on." Later in the evening the page set a new record at BuzzFeed for concurrent visitors, which would reach 673,000 at its peak.[69][71]
Criticism and controversies[edit]
BuzzFeed has been accused of plagiarizing original content from competitors throughout the online and offline press. On June 28, 2012, Gawker's Adrian Chen posted a story entitled "BuzzFeed and the Plagiarism Problem". In the article, Chen observed that one of BuzzFeed's most popular writers – Matt Stopera – frequently had copied and pasted "chunks of text into lists without attribution."[72] On March 8, 2013, The Atlantic Wire also published an article concerning BuzzFeed and plagiarism issues.[73]
BuzzFeed has been the subject of multiple copyright infringement lawsuits, for both using content it had no rights to and encouraging its proliferation without attributing its sources: one for an individual photographer's photograph,[74] and another for nine celebrity photographs from a single photography company.[75]
In July 2014, BuzzFeed writer Benny Johnson was accused of multiple instances of plagiarism.[76] Two anonymous Twitter users chronicled Johnson attributing work that was not his own, but "directly lift[ed] from other reporters, Wikipedia, and Yahoo! Answers," all without credit.[77] BuzzFeed editor Ben Smith initially defended Johnson, calling him a "deeply original writer".[78] Days later, Smith acknowledged that Johnson had plagiarized the work of others 40 times and announced that Johnson had been fired, and apologized to BuzzFeed readers. "Plagiarism, much less copying unchecked facts from Wikipedia or other sources, is an act of disrespect to the reader," Smith said. "We are deeply embarrassed and sorry to have misled you."[78] In total, 41 instances of plagiarism were found and corrected.[79] Johnson, who had previously worked for the Mitt Romney 2008 presidential campaign, subsequently, was hired by the conservative magazine National Review as their social media editor.[80]
In October 2014, it was noted by the Pew Research Center that in the United States, BuzzFeed was viewed as an unreliable source by the majority of people, regardless of political affiliation.[81][82][83]
In April 2015, BuzzFeed drew scrutiny after Gawker observed the publication had deleted two posts that criticized advertisers.[84] One of the posts criticized Dove soap (manufactured by Unilever), while another criticized Hasbro.[85] Both companies advertise with BuzzFeed. Ben Smith apologized in a memo to staff for his actions. "I blew it," Smith wrote. "Twice in the past couple of months, I've asked editors — over their better judgment and without any respect to our standards or process — to delete recently published posts from the site. Both involved the same thing: my overreaction to questions we've been wrestling with about the place of personal opinion pieces on our site. I reacted impulsively when I saw the posts and I was wrong to do that. We've reinstated both with a brief note."[86] Days later, one of the authors of the deleted posts, Arabelle Sicardi, resigned.[87] An internal review by the company found three additional posts deleted for being critical of products or advertisements (by Microsoft, Pepsi, and Unilever).[88]
In September 2015, The Christian Post wrote that a video by BuzzFeed entitled I'm Christian But I'm Not... was getting criticism from conservative Christians for not specifically mentioning Christ or certain Biblical values.[89]
In 2016, the Advertising Standards Authority of the United Kingdom ruled that BuzzFeed broke the UK advertising rules for failing to make it clear that an article on "14 Laundry Fails We've All Experienced" that promoted Dylon was an online advertorial paid for by the brand.[90][91] Although the ASA agreed with BuzzFeed's defence that links to the piece from its homepage and search results clearly labelled the article as "sponsored content", this failed to take into account that many people may link to the story directly, ruling that the labelling "was not sufficient to make clear that the main content of the web page was an advertorial and that editorial content was therefore retained by the advertiser".[91][92]
In February 2016, Scaachi Koul, a Senior Writer for BuzzFeed Canada tweeted a request for pitches stating that BuzzFeed was "...looking for mostly non-white non-men" followed by "If you are a white man upset that we are looking mostly for non-white non-men I don't care about you go write for Maclean's." When confronted, she followed with the tweet "White men are still permitted to pitch, I will read it, I will consider it. I'm just less interested because, ugh, men." In response to the tweets, Koul received numerous rape and death threats and racist insults.[93][94] Sarmishta Subramanian, a former colleague of Koul's writing for Maclean's condemned the reaction to the tweets, and commented that Koul's request for diversity was appropriate. Subramanian said that her provocative approach raised concerns of tokenism that might hamper BuzzFeed's stated goals.[95]
See also[edit]
- ClickHole, a parody of BuzzFeed and similar websites
- Mic (media company)
- Vice Media, Inc.
References[edit]
- ^ "BuzzFeed slashes forecasts after missing 2015 targets". Financial Times.
- ^ Sam Thielman. "BuzzFeed cuts projected revenue by half after missing 2015 financial target". the Guardian.
- ^ "What We're Doing To Keep Building A Diverse Editorial Operation". BuzzFeed. October 1, 2014. Retrieved July 28, 2015.
- ^ "BuzzFeed.com Site Info". Alexa Internet. Retrieved September 7, 2016.
- ^ "About BuzzFeed". BuzzFeed. Retrieved August 22, 2015.
- ^ a b "The BuzzFeed Team". BuzzFeed.
- ^ "Jonah Peretti - eyebeam.org". eyebeam.org. Archived from the original on September 30, 2015.
- ^ "Jonah Peretti, Director of R&D at Eyebeam". Gothamist.
- ^ "BuzzFeed gets $50 mn cash infusion, to set up operations in India". The Economic Times. August 12, 2014.
- ^ Stelter, Brian (December 12, 2011). "BuzzFeed Adds Politico Writer". Mediadecoder.blogs.nytimes.com. Retrieved January 21, 2012.
- ^ a b "BuzzFeed raises another $50 million to fund expansion". CNN. August 10, 2014. Retrieved August 29, 2014.
- ^ a b Shontell, Alyson. "Inside BuzzFeed: The Story of How Jonah Peretti Built the Web's Most Beloved New Media Brand". Business Insider.
- ^ a b "How BuzzFeed's Jonah Peretti Is Building A 100-Year Media Company". Fast Company. February 16, 2016. Retrieved June 11, 2016.
- ^ Griffith, Erin. "Vox Media becomes a startup "unicorn" with NBCU funding". Fortune. Retrieved December 16, 2015.
- ^ Lien, Tracey (August 18, 2015). "NBCUniversal makes $200-million investment in Buzzfeed". Los Angeles Times. Tribune Publishing. Retrieved August 18, 2015.
- ^ "BuzzFeed gets fed". The Economist. ISSN 0013-0613. Retrieved October 21, 2015.
- ^ Kafka, Peter (October 20, 2016). "NBCUniversal is doubling its bet on BuzzFeed by investing another $200 million". Recode. Retrieved October 21, 2016.
- ^ Constine, Josh September 13, 2012 TechCrunch. "BuzzFeed's First Acquisition Kingfish Labs Could Make Its FB Ads Go More Viral Than Football Cats"
- ^ Ha, Anthony October 28, 2014 Techcrunch. "BuzzFeed Acquires Startup Torando Labs To Create Its First Data Engineering Team"
- ^ a b c "50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists". New York Times. August 11, 2014. Retrieved March 26, 2015.
- ^ Lepore, Jill. "The Cobweb. Can the Internet be archived?". The New Yorker (January 26, 2015 issue).
- ^ Corcoran, Liam. "BuzzFeed Back On Top – The Biggest Facebook Publishers of December 2013". blog.newswhip.com. NewsWhip. Archived from the original on October 23, 2014. Retrieved October 23, 2014.
- ^ Corcoran, Liam. "The Biggest Facebook Publishers of January 2014". blog.newswhip.com. NewsWhip. Retrieved October 23, 2014.
- ^ Liam, Corcoran. "The Biggest Facebook Publishers of February 2014". blog.newswhip.com. NewsWhip. Retrieved October 23, 2014.
- ^ Corcoran, Liam. "The Biggest Facebook Publishers of March 2014". blog.newswhip.com. NewsWhip. Retrieved October 23, 2014.
- ^ Corcoran, Liam. "The Biggest Facebook Publishers of April 2014". blog.newswhip.com. NewsWhip. Archived from the original on October 23, 2014. Retrieved October 23, 2014.
- ^ "BuzzFeedVideo". YouTube. Retrieved October 21, 2015.
- ^ "About". Buzzfeed Video on YouTube. Google Inc. October 24, 2014. Retrieved October 24, 2014.
- ^ Longwell, Todd. "With 2 scripted YouTube series, BuzzFeed looks to move beyond viral videos".
- ^ "McSweeney's Internet Tendency: List: Suggested Buzzfeed Articles.". McSweeney’s Internet Tendency.
- ^ a b c "Suggested BuzzFeed Articles". BuzzFeed.
- ^ a b c Carlson, Reb (August 6, 2012). "How to Respond When Your Content Strategy Comes Under Fire". contently.com.
- ^ a b Foster Kamer. "In Which Buzzfeed Answers a McSweeney's Parody of Their Site with Aplomb". New York Observer.
- ^ "BuzzFeed - Yesterday, McSweeney's published a list of...". facebook.com.
- ^ a b "Buzzfeed's capable response to McSweeney's parody". UPI.
- ^ "McSweeney's challenges BuzzFeed to listicle-off, loses". The Daily Dot.
- ^ Jonathan Ore (September 19, 2013). "Buzzfeed takes humour website's list suggestions literally". cbc.ca.
- ^ "There's A Meme For That". The Dish.
- ^ "Suggested Buzzfeed Articles". Neatorama. Archived from the original on December 20, 2014.
- ^ "USA TODAY — Suggested BuzzFeed Articles". tumblr.com.
- ^ "The alarming BuzzFeed/NRCC spawn". Washington Post. April 4, 2013.
- ^ Ogburn, Peter (July 18, 2012). "Fish Food>Buzzfeed Reaches Parody Level". mediabistro.com.
- ^ Jeff John Roberts (May 8, 2013). "Get your cat on: BuzzFeed creates new section where readers can publish". Gigaom. Gigaom, Inc. Retrieved October 24, 2014.
- ^ "About BuzzFeed Community". BuzzFeed. BuzzFeed, Inc. October 24, 2014. Retrieved October 24, 2014.
- ^ Watts, Duncan, and Jonah Peretti, "Viral Marketing for the Real World", Harvard Business Review, May 2007.
- ^ Griffith, Erin (January 19, 2016). "BuzzFeed's Foodie Channels Are Blowing Up on Facebook". Fortune. Retrieved June 11, 2016.
- ^ Tasty Junior Facebook page - (accessed February 15, 2017)
- ^ Tasty - The Cookbook
- ^ Proper Tasty Facebook page - (accessed February 15, 2017)
- ^ Tasty Demais Facebook page - (accessed February 15, 2017)
- ^ Bien Tasty Facebook page - (accessed February 15, 2017)
- ^ Tasty Miam Facebook page - (accessed February 15, 2017)
- ^ Einfach Tasty Facebook page - (accessed February 15, 2017)
- ^ Tasty Japan Facebook page - (accessed February 15, 2017)
- ^ Tasty Arabic Facebook page - (accessed February 15, 2017)
- ^ Nifty Facebook page - (accessed February 15, 2017)
- ^ Goodful Facebook page - (accessed February 15, 2017)
- ^ a b Ember, Sydney (January 10, 2017). "BuzzFeed Posts Unverified Claims on Trump, Igniting a Debate".
- ^ a b Sutton, Kelsey. "Trump calls CNN 'fake news,' as channel defends its reporting on intelligence briefing". Politico (January 11, 2017). Retrieved January 16, 2017.
- ^ Graham, David A. (January 11, 2017). "The Trouble With Publishing the Trump Dossier". The Atlantic. Retrieved January 16, 2017.
- ^ Belvedere, Matthew. "Trump blasts BuzzFeed as 'failing pile of garbage;' refuses question by CNN reporter".
- ^ Savransky, Rebecca (January 15, 2017). "BuzzFeed editor: 'Proud we published' Trump dossier". The Hill. Retrieved January 16, 2017.
- ^ Rosenberg, Eli (February 4, 2017). "Russian Executive Sues BuzzFeed Over Unverified Trump Dossier". The New York Times.
- ^ Goldstein, David; Hall, Kevin G.; Gordon, Greg (February 3, 2017). "BuzzFeed sued over its publication of uncorroborated Trump dossier". McClatchy DC.
- ^ "Street of Shame: Tale of Two Anthonys". Private Eye (1426). Pressdram Ltd. September 2016. p. 6.
- ^ Brown, David (October 8, 2016). "Guardian got 'traingate' story wrong". The Times. (subscription required (help)).
- ^ Kanter, Jake (October 18, 2016). "BuzzFeed's UK editor just summed up why the website rejected the Jeremy Corbyn 'traingate' story". Business Insider.
- ^ Hathaway, Jay (April 8, 2016). Welp, the future of Facebook is exploding watermelons, The Daily Dot
- ^ a b Warzel, Charlie (26 February 2015). "2/26: The Oral History". BuzzFeed. Retrieved 28 February 2016.
- ^ "The Dress". Buzzfeed. February 27, 2014. Retrieved June 12, 2016.
- ^ "#TheDress couple: 'we were completely left out from the story'". BBC News. January 1, 2016. Retrieved January 28, 2016.
- ^ Adrian Chen. "Remix Everything: BuzzFeed and the Plagiarism Problem". Gawker. Gawker Media. Archived from the original on September 12, 2013.
- ^ Philip Bump. "BuzzFeed's 'Happiest Facts of All Time' Were Mostly Plagiarized from Reddit". The Wire.
- ^ Photographer sues BuzzFeed for $3.6M over viral sharing model — Tech News and Analysis
- ^ "BuzzFeed Sued for $1.3M After Publishing 9 Celebrity Photos Without Permission". PetaPixel. Retrieved August 22, 2015.
- ^ "BuzzFeed's Benny Johnson accused of plagiarism". Politico. July 25, 2014. Retrieved July 25, 2014.
- ^ "3 Reasons Benny Johnson Shouldn't Call Out Plagiarism: He's A Plagiarist, He's A Plagiarist, And He's A Plagiarist". Our Bad Media. July 24, 2014. Retrieved July 24, 2014.
- ^ a b Farhi, Paul (July 26, 2014). "Buzzfeed fires Benny Johnson for plagiarism". Washington Post. Retrieved July 26, 2014.
- ^ Stelter, Brian (July 26, 2014). "BuzzFeed fires viral politics editor for plagiarizing". CNN Money. Retrieved July 28, 2014.
- ^ Mejia, Paula, "Ex-BuzzFeed Editor, Plagiarizer Benny Johnson Hired by National Review", Newsweek, September 6, 2014. Retrieved November 7, 2014.
- ^ Leah Finnegan (July 21, 2014). "No One Trusts BuzzFeed :-(". Gawker. Archived from the original on August 15, 2015. Retrieved July 27, 2015.
- ^ "Where News Audiences Fit on the Political Spectrum". journalism.org. Pew Research Center. October 21, 2014. Retrieved July 27, 2015.
- ^ "Political Polarization & Media Habits". journalism.org. Pew Research Center. October 21, 2014. Retrieved July 27, 2014.
- ^ Trotter, JK (April 9, 2015). "BuzzFeed Deletes Post Critical of Dove, a BuzzFeed Advertiser". Gawker. Archived from the original on April 13, 2015. Retrieved April 13, 2015.
- ^ Somaiya, Ravi (April 10, 2015). "BuzzFeed Restores 2 Posts Its Editor Deleted". The New York Times. Retrieved April 19, 2015.
- ^ "BuzzFeed Editor-In-Chief Ben Smith Says He "Blew It" By Removing Post Criticizing Dove". TechCrunch. April 10, 2015. Retrieved April 13, 2015.
- ^ Trotter, JK (April 13, 2015). "Arabelle Sicardi, Author of Deleted Dove Post, Resigns From BuzzFeed". Gawker. Archived from the original on April 14, 2015. Retrieved April 13, 2015.
- ^ Stack, Liam (April 19, 2015). "BuzzFeed Says Posts Were Deleted Because of Advertising Pressure". The New York Times. Retrieved April 19, 2015.
- ^ Blair, Leonardo (September 9, 2015). "BuzzFeed Gets Blowback for Controversial 'I Am a Christian but I'm Not …' Video Featuring Gay, Feminist Christian Millenials". The Christian Post. Retrieved February 26, 2016.
- ^ Cookson, Robert (January 13, 2016). "Watchdog criticises BuzzFeed for misleading readers". Financial Times. Retrieved February 1, 2016.
- ^ a b Sweney, Mark (January 13, 2016). "BuzzFeed breaks UK ad rules over misleading advertorial". The Guardian. Retrieved February 1, 2016.
- ^ "ASA Ruling on Henkel Ltd". ASA.org.uk. Advertising Standards Agency.
- ^ June, Laura (February 26, 2016). "Talking About Diversity Earns Men Praise, Women Rape Threats". New York Magazine. Retrieved March 28, 2016.
- ^ Chin, Jessica (February 21, 2016). "Scaachi Koul, BuzzFeed Writer, Harassed After Call For 'Not White And Not Male' Contributors". Huffington Post Canada. Retrieved March 28, 2016.
- ^ Subramanian, Sarmishta (February 29, 2016). "What's missing in the outrage about media diversity". Maclean's. Retrieved March 28, 2016.