Translucent skin and a bright red lip for some were the focal points.

Diane Kendal for Nars and Odile Gilbert for TRESemmé led the beauty look at Thakoon this season, which took inspiration from a rainy spring day.

The beauty at Creatures of Comfort took inspiration from nature to achieve a warm autumn look.

The hair look was “fractured ballerina,” according to stylist Bob Recine.

Romy Soleimani for Tata Harper and Holli Smith for Bumble and bumble created the look.

The hairstylist left models with their natural textures.

Bangs and glitter made up the Seventies-inspired beauty look.

The retailer is building upon the better-for-you skin-care category that registered a double-digit percentage leap in sales last year.

The brand’s fashion week content could reach 5 million consumers.

The Italian beauty powerhouse teams with Vogue Italia to tap seven young designers and launch limited-edition capsule collections.

Helps beauty’s new power players a setting for high-quality content.

And Gigi Hadid is already on board.

Brick-and-mortar stores will help to gain U.S. recognition

The brand expects hiring Gigi Gorgeous, Kandee Johnson, Sabrina Carpenter and Etienne Ortega should help it broaden its social reach.

Beauty leaders convened to talk strategy at WWD’s Digital Beauty Forum.