New Categories. Better Process. More Innovation.
This year Spotlight is broken into three competitions that will run in succession.
We'll award a winner from each competition.
Creativity
Around Video
Problem
Creative video takes a long time and a lot of resources. Marketers are not repurposing TV spots in different environments.
Your technology or service helps source and deliver quality video at scale.
Omnichannel
Online and Offline Sales
Problem
Tying offline and online sales is hard. Marketers need help connecting all the systems and conversions made offline.
Your technology or service helps solve complex marketer challenges in distinctive, innovative way.
Driving
Results
Problem
Marketers need help driving results. And they need help to make it easier, more efficient, and have their marketing more effective.
Your technology or service has changed businesses and helped clients drive results.
Submissions
are now open
April 3rd
Entries Due
May 16th
Winner Announcement
April 4th
Submissions open
May 30th
Entries Due
July 19th
Winner Announcement
May 31st
Submissions open
July 31st
Entries Due
September 11th
Winner Announcement
Who can enter?
Any developer, agency or Partner program participant building a technology or providing a service on any of our marketing APIs or native interfaces, such as Power Editor, can enter. We’re looking for innovations that deliver unique value to our marketers, such as improved workflow, cross-channel capabilities or quality creative content at scale. If you’re making things better for our marketers, please tell us about it.
How will you stand out?
Here’s what we’re looking for in winning submissions.
Client Results
- How well does your technology or service drive real results for clients?
- How easy is your technology or service to use?
- How well does it solve a business challenge?
- How compelling is your case study?
Innovative Thinking and Uniqueness
- How unique is your technology or service, versus what's in the marketplace?
- When compared to similar company’s solutions, how differentiated is your product or service?
- How clever and inventive is your technology or service in solving old and new problems?
Addressable Market Size
- Does your technology or service target a large opportunity or is it niche in scope?
- Does your technology or service have a clear target audience?
Scalability
- Does your product or service reach other countries? How so?
- Are regional nuances taken into consideration?
