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'Go buy Ivanka's stuff': Trump adviser Kellyanne Conway pitches fashion line from White House

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Washington: President Donald Trump's official counsellor, Kellyanne Conway, broke a key ethics rule on Thursday morning when she told TV audiences to "go buy Ivanka's stuff", according to several experts.

Mrs Conway, speaking to Fox & Friends viewers from the White House briefing room, was responding to boycotts of Ivanka Trump merchandise and Nordstrom's discontinuation of stocking her clothing and shoe lines, which the retailer said was in response to low sales and which the president assailed as unfair.

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Kellyanne Conway tells people 'go buy Ivanka's stuff'

President Donald Trump's advisor may have broken an ethics rule for endorsing Ivanka Trump's clothing and shoe line after luxury department chain, Nordstrom dropped it.

"I'm going to give it a free commercial here," Mrs Conway said of the president's daughter's merchandise brand. "Go buy it today."

"Go buy Ivanka's stuff!"

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Federal employees are banned from using their public office to endorse products, regulations state.

House Oversight Chairman Jason Chaffetz, a Republican congressman, said the promotion of Ivanka Trump's fashion brand was "wrong, wrong, wrong, clearly over the line, unacceptable."

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Mr Chaffetz said the White House must refer the matter to the Office of Government Ethics for review. He said he and Democratic Oversight Leader Elijah Cummings are writing a letter to the office and he will also write to President Donald Trump about the matter.

"It needs to be dealt with," he told The Associated Press. "There's no ifs, ands or buts about it."

On Thursday afternoon, White House Press Secretary Sean Spicer said Mrs Conway had been "counselled" in relation to her remarks, but would not comment further.

Mrs Conway did not respond to requests for comment Thursday.

Attorneys, including Campaign Legal Centre general counsel Lawrence Noble, said Mrs Conway's endorsement directly conflicted with OGE rules designed to separate government policy from private business dealings.

Don W. Fox, former general counsel and former acting director of OGE, told The Washington Post that "Conway's encouragement to buy Ivanka's stuff would seem to be a clear violation of rules prohibiting misuse of public office for anyone's private gain."

He added: "This is jaw-dropping to me. This rule has been promulgated by the federal Office of Government Ethics as part of the Standards of Conduct for all executive branch employees and it applies to all members of the armed forces as well."

Enforcement measures are largely left to the head of the federal agency - in Mrs Conway's case, the White House. One lawyer said a typical executive-branch employee who violated the rule could face significant disciplinary action, including a multi-day suspension and loss of pay.

Mrs Conway's endorsement comes as the Trump administration faces growing scrutiny over whether it is taking fears of conflicts of interest seriously.

The president took to Twitter on Wednesday to lash out at Nordstrom for dropping Ivanka Trump's line, saying his daughter had "been treated so unfairly" by the store.

Said Peter Schweizer, who has worked closely with Trump aide Stephen K. Bannon and wrote the book Clinton Cash, which was critical of donations to the Clinton Foundation: "They've crossed a very, very important bright line, and it's not good. To encourage Americans to buy goods from companies owned by the first family is totally out of bounds and needs to stop.

"Clearly, the Trumps feel some of this is related to politics. But whether that's true or not, these marketing battles need to be fought by Ivanka and her company. They cannot and should not be fought by government employees and the White House," Mr Schweizer said. "It's time to move beyond the mind-set and the role of a businessman and assume the mantle of commander of chief."

Trump critics quickly seized on the endorsement. Robert Weissman, president of liberal advocacy group Public Citizen, said in a statement, "Conway's self-proclaimed advertisement for the Ivanka Trump fashion line demonstrates again what anyone with common sense already knew: President Trump and the Trump administration will use the government apparatus to advance the interests of the family businesses."

The Washington Post, AP

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