MISE EN SKIN
Mise en Skin's are dynamic gutters which transition through multiple skins based on the user's position on the page. As the user scrolls down the webpage, different gutter images fade in/out.
This ad unit is a Fairfax Blueprint rich media execution.
Demo
Click here to view the Misen En Skin on the The Age
Overview
Derived from the term ‘Mise en scène’, our hopes are this framework will help inspire brands to tell their story through a visually artful way, the execution being as creative as you allow it to be. Mise en Skins are a Superking Gutter style canvas giving our clients the ability to transition through 2 to 4 sets of imagery controlled by the user’s scroll on page. The execution also has optional anchored elements which will remain with the user as they scroll through the page.
Product Rules
- Where can this run? See the SiteMatrix
- Must fade to white (#FFFFFF) or pre-approved background colour. This will be executed by Fairfax.
Specifications
Component | Dimensions | File Size | File Type | Notes |
---|---|---|---|---|
Skin Images | 1800x1000px as per Mise en Skin slicing template | 150KB/Skin | JPG/GIF/PNG | A fade to white (#FFFFFF) or pre-approved background colour will be added to the skins. |
Click URL / Tracking per skin | Click through URL or optional 3rd party click tracker | |||
Impression Tracker | Optional overall Impression tracker |
Deliverables
- Skin images to be supplied from the following Mise en Skin slicing template
- Click URL / Tracking per skin
- Optional Impression Tracker
Reporting
- Clicks
- Impressions
Lead Times
TIER 2: 5 business days lead time.
Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details
Creative specifications can change at any time – always refer to the AdCentre.