Julie Rusciolelli
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Julie Rusciolelli is the President of MAVERICK, a Toronto based communications agency. Her career spans more than 25 years counseling and developing communications programs for some of the world’s largest brands. She founded MAVERICK 17 years ago and now oversees a creative group of 20 employees delivering unique product and corporate initiatives to Canadian audiences. From health and beauty products to technology solutions, her firm has launched hundreds of new products and services into Canada.

Entries by Julie Rusciolelli

5 Reasons To Keep Your Day Job

(0) Comments | Posted May 4, 2016 | 4:26 PM

People tell me all the time they want to do their own thing, launch their own business and become their own boss. They want to quit their job, tell their boss to stuff it and chart their own course in the world. And frankly, I am the first one to...

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The U.S. Election Matters To Canadians Who Call America Home

(10) Comments | Posted March 8, 2016 | 4:42 PM

I care about this upcoming presidential election in the United States. More than I thought. And more than ever before.

I do a lot of business with U.S. clients who operate in Canada. I hold U.S.-based company stocks. I live an hour away from the longest unprotected border in...

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Focus On Little Changes For Long-Term Success In 2016

(1) Comments | Posted December 30, 2015 | 1:11 PM

Here we go again; my notebook is out on my desk and pen poised in hand, ready to commit to paper what will be another futile attempt to stick to my New Year's resolutions.

For the last several years I have earnestly tried to commit to a few life changing...

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What Brands Can Learn From James Bond

(0) Comments | Posted November 6, 2015 | 3:43 PM

The latest Bond film, Spectre, will hit theatres this weekend. It will be the 24th instalment for the movie franchise that had its inaugural premiere in 1962. That's 53 years of literally sticking to your guns.

Dr. No, starring Sean Connery, set the course for a film dynasty that...

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4 Ways to Be a Better Client

(0) Comments | Posted October 2, 2015 | 8:34 AM

Dear client, those of us on the agency side who work on your business have a little secret to let you in on... to get the best work from your agency partner... YOU NEED TO BE GREAT TO WORK WITH!

Having been on the consultancy side of the business...

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10 Tips to Help You Go From Intern to Full-Time Staffer

(0) Comments | Posted September 22, 2015 | 8:05 AM

I hire one to two interns a year with the expectation that this intern could eventually end up a MAVERICK full time. In fact, I've offered full-time employment to almost 80 per cent of those who have interned at my firm. That's a great stat, one I am very proud...

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10 Signs You're an Entrepreneur

(0) Comments | Posted September 9, 2015 | 5:28 PM

I've been an entrepreneur for more than 16 years. The best decision I ever made was leaving the last place I worked to launch Maverick Public Relations. I wasn't born with the DNA of an entrepreneur, it was more of a learned and progressive journey. I think becoming an entrepreneur...

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Children Should See the Horrors of Drug Use

(10) Comments | Posted August 7, 2015 | 8:59 AM

We need our children to see more accurate depictions of what drug use looks like. They need to see what a needle going into a vein looks like and frightening images of addicts who overdose. In a world that is moved by images instead of words, maybe we need to...

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My Canada Is Defined By Homemade Pasta, Not Tim Horton's

(12) Comments | Posted June 26, 2014 | 5:36 PM

I am Canadian. No wait, I'm Italian. On second thought I was born in Toronto, so I'm most certainly Canadian. No, no, no .. I was born to Italian immigrant parents and I only spoke Italian until the age of four. So, I must be Italian. Let's call it a...

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15 Lessons After 15 Years of Being an Entrepreneur

(0) Comments | Posted June 6, 2014 | 5:09 PM

June 7 marks the official 15th anniversary of when our firm hung out our shingle in downtown Toronto and was open for business.

What a journey thus far.

As I reflect on the past 15 years, I keep thinking about what an evolving and exciting business I was able to...

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So, You're a Working Mom... Big Deal

(5) Comments | Posted April 2, 2014 | 3:58 PM

When did the term "working mom" come into the popular vernacular? I cannot, for the life of me, figure out why any woman with a job and children would describe herself as a working mom. Is there some secret rewards program that these women sign up for? Am I missing...

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My Daughter Almost Died Before I Found a Balance Between a Career and Motherhood

(6) Comments | Posted October 24, 2013 | 8:26 AM

My daughter nearly drowned at the age of two because I took my eye off being a mother for only a minute. One April Sunday, I left her alone playing in our backyard, while I ran into the house to grab her a drink. What should have taken 5 seconds,...

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