By the end of this year, all Diesel denim will display the Certilogo Code, on a heat-printed label in the waistband along with the writing “Scan for Authenticity.”

The designer is seeking inspiration from the Eighties and Nineties for a new line launching in the fall.

The collection will retail from $20 to $98.

Directed by Milana Vayntrub from “This Is Us,” the series is an irreverent approach to love via jeans seen only from the waist down.

The images and video for the campaign will be used in print, online and social advertising, public relations and event activations.

Hill will design four capsule collections, the first of which will be in stores in April-May.

The brand is taking its (literally) groovy merchandise outside Asia for the first time.

Already a collaborator with Samantha Thavasa and founder of Kora Organics, the model creates her first denim collection and talks about how she loves decorating houses.

Hollister is taking a position in the performance arena with their Advanced Stretch Jeans with Coolmax All Season technology.

Joining Damien Hirst, Ornamental Conifer, Rob Pruitt and Blanda, Flore is the latest to switch to denim as a canvas for his artwork.

The company’s goal is to reduce water usage at its facilities by 20 percent by the year 2020.

After installing Denim Doctor in Nordstrom stores across the U.S. over the past two years, DL1961 eyes the U.K. and the Middle East next.

Personalized denim treatments are a growing means of self-expression.

The Japanese company that owns Uniqlo and J Brand is proving its seriousness in the jeans market by opening an R&D center focusing on denim.

Formerly with Calvin Klein Jeans and J Brand, Karen Phelps adapts ready-to-wear construction to denim and aims to broaden the line.