Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs for men with heart disease (target market), the communication may be aimed at those men but also perhaps at their spouses (target audience). Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.

A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

Target market

A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace.

Target markets

Target markets are groups of individuals that are separated by distinguishable and noticeable market segmentation including the following:

Strategies for reaching target markets

Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing/ nichemarketing.

Marilyn Manson

Brian Hugh Warner (born January 5, 1969), known professionally as Marilyn Manson, is an American musician, songwriter, actor, painter, multimedia artist, and former music journalist. He is known for his controversial stage personality and image as the lead singer of the band Marilyn Manson, which he co-founded with Daisy Berkowitz and of which he remains the only constant member. His stage name was formed by juxtaposing the names of two American cultural icons, namely actress Marilyn Monroe and murderer Charles Manson.

He is best known for his band's records released in the 1990s, most notably Antichrist Superstar and Mechanical Animals, which along with his public image earned him a reputation in the mainstream media as a controversial figure and an allegedly negative influence on young people. In the U.S. alone, three of the band's albums have been awarded platinum and three more went gold, and the band has had eight releases debut in the top ten, including two number-one albums. Manson has been ranked number 44 in the Top 100 Heavy Metal Vocalists by Hit Parader, and has been nominated for four Grammy Awards.

Target

Target may refer to:

Places

People

Art, entertainment, and media

Fictional entities

Film

Games and sport

Audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.

Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations.

In the age of easy Internet participation and citizen journalism, professional creators share space, and sometimes attention, with the public. American journalist Jeff Jarvis said, "Give the people control of media, they will use it. The corollary: Don't give the people control of media, and you will lose. Whenever citizens can exercise control, they will."Tom Curley, President of the Associated Press, similarly said, "The users are deciding what the point of their engagement will be — what application, what device, what time, what place."