Small Business

Catherine Armitage

Catherine Armitage is ideas and innovation writer and an editorial writer at The Sydney Morning Herald. She is a highly experienced career journalist who has won multiple awards for her work across a wide range of topics including business, science, higher education, social issues, education and legal affairs. She is former higher education editor and China correspondent.

Sean Ellis of GrowthHackers: growth for growth's sake is not a winning strategy.

How the fastest growing companies reel you in

Sean Ellis is a one-man marketing phenomenon, yet marketing doesn't begin to describe how he built customer bases in the multimillions rapidly for companies like Dropbox, LogMeIn and Eventbrite. So he coined the term "growth hacker".