Suited and booted! Ashley Roberts looks smart in white as she launches new shoe range... amid claims Scarlett Moffatt 'replaced' her on Ant & Dec's Saturday Night Takeaway
It seems she has been unceremoniously replaced with Gogglebox's Scarlett Moffatt for the forthcoming new season of Ant & Dec's Saturday Night Takeaway.
But Ashley Roberts seems to be turning on her heel from that, and stepping in to the world of footwear as her next major project.
She launched the range of shoes - named 'ALLYN' (her middle name) - at Larizia, London, on Wednesday evening.
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![Suited and booted! Ashley Roberts looks smart in a white suit to launch new shoe range... amid reports Scarlett Moffatt has replaced her on Ant & Dec's Saturday Night Takeaway](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/08/22/3CF98BE600000578-4205838-image-m-46_1486594579825.jpg)
Suited and booted! Ashley Roberts looks smart in a white suit to launch new shoe range... amid reports Scarlett Moffatt has replaced her on Ant & Dec's Saturday Night Takeaway
And it seemed the singer was determined to look business-like for her latest venture.
Perhaps wanting to keep things as neutral as possible, so as to draw the focus onto her intricate footwear, the dancer donned a crisp white trouser suit.
The figure hugging number accentuated the dancer's physique perfectly - and Ashley didn't appear to be sporting anything under her blazer either.
The 35-year-old wore her platinum blonde locks in a swirled, stylish 'do, and kept her make-up simple and clean, allowing a splash of pink colour to perk up her pouty lips.
![Best foot forward: She's been a Pussycat Doll, a TV presenter and a contestant on The Jump. But Ashley Roberts seems to be turning her heel to the world of footwear as her next major project](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/08/23/3CF98C9100000578-4205838-image-m-48_1486594859094.jpg)
Best foot forward: She's been a Pussycat Doll, a TV presenter and a contestant on The Jump. But Ashley Roberts seems to be turning her heel to the world of footwear as her next major project
![Hot footing: She launched the range of shoes - named 'ALLYN' - at Larizia, London, on Wednesday evening](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/08/23/3CF98BFC00000578-4205838-image-m-50_1486598328059.jpg)
Hot footing: She launched the range of shoes - named 'ALLYN' - at Larizia, London, on Wednesday evening
![Show and tell: Ashley proudly posed, holding up variants for the collection](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF98B2100000578-4205838-image-m-52_1486598670938.jpg)
Show and tell: Ashley proudly posed, holding up variants for the collection
![Gissa Kiss: She seems to have channelled a kinky edge into the look, with one shoe featuring a leopard print, a naked side and red buckles](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF98ABE00000578-4205838-image-m-54_1486599273195.jpg)
Gissa Kiss: She seems to have channelled a kinky edge into the look, with one shoe featuring a leopard print, a naked side and red buckles
She wore rings on her fingers, but kept the rest of her look relatively clean, save for the silvery colour she wore on her fingernails.
Her shoes were the stars of the show, however.
The intricate black heels were open-toed and featured black and white checked bows that were thread up the foot and tied at the front.
Ashley proudly posed, holding up variants for the collection.
![Kinky boots: A further design was in black velvet, with panelling along the front and a chunky metallic heel](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF98A5900000578-4205838-Kinky_boots_A_further_design_was_in_black_velvet_with_panelling_-m-56_1486599317427.jpg)
Kinky boots: A further design was in black velvet, with panelling along the front and a chunky metallic heel
![Crisp: Perhaps wanting to keep things as neutral as possible, so as to draw the focus onto her intricate footwear, the dancer donned a white trouser suit.](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF98A4F00000578-4205838-image-m-58_1486599347344.jpg)
Crisp: Perhaps wanting to keep things as neutral as possible, so as to draw the focus onto her intricate footwear, the dancer donned a white trouser suit.
![Edgy: Speaking to Footwear News last year, the blonde said - 'I have always been passionate about footwear and wanted to embark on something that I own'](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF989A800000578-4205838-Speaking_to_Footwear_News_last_year_the_blonde_said_I_have_alway-m-60_1486599447391.jpg)
Edgy: Speaking to Footwear News last year, the blonde said - 'I have always been passionate about footwear and wanted to embark on something that I own'
She seems to have channelled a kinky edge into the look, with one shoe featuring a leopard print, a naked side and red buckles.
A further design was in black velvet, with panelling along the front and a chunky metallic heel.
Speaking to Footwear News last year, the blonde said: 'I have always been passionate about footwear and wanted to embark on something that I own.
'I want to be part of the full brand journey and so far creatively and from a business point of view, I am fully driving this project, which is very exciting for me.'
![Buddies: Hugo Taylor was there - without other half Millie Mackintosh - who was snapped with a friendly arm around Ashley](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF99C7A00000578-4205838-image-m-66_1486599522783.jpg)
Buddies: Hugo Taylor was there - without other half Millie Mackintosh - who was snapped with a friendly arm around Ashley
![Stepping out: Ella Eyre popped along to show her support for the TV star-turned-designer](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF99B5800000578-4205838-image-m-68_1486599743571.jpg)
Stepping out: Ella Eyre popped along to show her support for the TV star-turned-designer
![Giddy: wearing a russet coloured fur, and black multi-strapped shoes that looked as if they had come from the ALLYN range themselves](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF99D9A00000578-4205838-image-m-69_1486599852410.jpg)
Giddy: wearing a russet coloured fur, and black multi-strapped shoes that looked as if they had come from the ALLYN range themselves
![Not in the mood? Some of Ashley's friends appeared to be far from thrilled to be out on the chilly February evening](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF9C08B00000578-4205838-image-m-74_1486599992524.jpg)
Not in the mood? Some of Ashley's friends appeared to be far from thrilled to be out on the chilly February evening
![You can count on her: Naomi Isted made an appearance, often seen at openings like this](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF9C03B00000578-4205838-image-m-73_1486599934367.jpg)
You can count on her: Naomi Isted made an appearance, often seen at openings like this
Describing the range as 'feminine-meets-Western aesthetic' at the time, Ashley's ideas are said to come from her upbringing in Phoenix, USA.
'The inspiration behind the brand was my love of shoes and my families musical history,' she said, before revealing that the shoes' materials will be Italian.
Famous pals of the former girl group member turned up to show their support.
Hugo Taylor was there - without other half Millie Mackintosh - who was snapped with a friendly arm around Ashley.
![Snap shot: Ashley seemed thrilled with the turn out, as her friends popped on by](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF9AB4800000578-4205838-image-m-83_1486600133438.jpg)
Snap shot: Ashley seemed thrilled with the turn out, as her friends popped on by
![Foot fans: Laura Pradelska, Ashley and Lara Fraser posed for the cameras before perusing the range](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF9A92900000578-4205838-image-m-84_1486600259600.jpg)
Foot fans: Laura Pradelska, Ashley and Lara Fraser posed for the cameras before perusing the range
Ella Eyre popped along to show her support for the TV star-turned-designer, wearing a russet coloured fur, and black multi-strapped shoes that looked as if they had come from the ALLYN range themselves.
Also on the agenda for Ashley is a surprise appearance on Gary Barlow's Let It Shine.
She will sit as the series' final guest judge, alongside regulars Gary, Dannii Minogue and Martin Kemp, as a replacement for Amber Riley.
'I'm beyond excited to be joining Let It Shine and taking a judging seat beside the brilliant Gary, beautiful Dannii and handsome Martin,' she gushed when the BBC announced the booking.
'I'm looking forward to sharing my experiences of being in a band and I can't wait to see what surprises the boys have in store for their live semi- final performances!'
![Next up: Also on the agenda for Ashley is a surprise appearance on Gary Barlow's Let It Shine](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF9AAB300000578-4205838-image-a-88_1486600411458.jpg)
![Shining signing: She will sit as the series' final guest judge, alongside regulars Gary, Dannii Minogue and Martin Kemp, as a replacement for Amber Riley](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF9A9B000000578-4205838-image-m-87_1486600403379.jpg)
Next up: Also on the agenda for Ashley is a surprise appearance on Gary Barlow's Let It Shine
![Back to her roots: Describing the range as 'feminine-meets-Western aesthetic' at the time, Ashley's ideas are said to come from her upbringing in Phoenix, USA](http://web.archive.org./web/20170209090755/http://i.dailymail.co.uk/i/pix/2017/02/09/00/3CF98C4300000578-4205838-Describing_the_range_as_feminine_meets_Western_aesthetic_at_the_-m-67_1486599648626.jpg)
Back to her roots: Describing the range as 'feminine-meets-Western aesthetic' at the time, Ashley's ideas are said to come from her upbringing in Phoenix, USA
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