Thought Pieces
Parable about Bot-Fraud and Data Quality
February 9, 2017
Pierre Diennet offers a cheeky parable comparing Data Quality to making difficult business decisions.
READ MORETake Your Audience Data to the Next Level
The Leading Independent Data Management Platform and Largest Data Exchange
Lotame is the leading independent data management platform used by marketers, agencies and publishers around the world to make audience data meaningful and actionable. Our global data exchange provides you with instant access to billions of global data points across screens, devices, and industries. Collect, organize, and activate your data from any source to power more efficient and effective marketing campaigns. Whether you're focused on unifying your data into one holistic view of your consumers, or reaching them on any screen at any time, Lotame has the solution you need.
REQUEST DEMODo What You do Best - Better
Marketers & Agencies
Learn more about your most valuable customers and easily find and target more of them in order to make smarter advertising decisions on any screen.
Publishers
Increase your advertising revenue, uncover insights about your site visitors, and personalize your content to make it too relevant to ignore.
Data Management Platform: Collect Anywhere, Use Everywhere.
Lotame’s global data management platform (DMP) is used by agencies, marketers and publishers across every industry to build stronger connections with their consumers. We brought to market the first data management platform in 2006, and today offer the most widely used and trusted data exchange in the industry. Committed to innovation, agility, and above all, customer success, the Lotame team aims to continually find new and meaningful ways to help their clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Whether you’re looking for a way to aggregate your data from disparate sources into one unified platform, to build and target advertising to specific audiences, or to just learn more about your most valued customers with additional third-party insights, Lotame’s DMP can help you get smarter about your data.
MOREOur Approach: People-First Partnerships
At Lotame, we are firm believers in the combined power of people and technology. Our service-led approach gives you full end-to-end support, from help shaping and refining your data strategy, through to hands-on tactical support that ensures you maximize ROI from your DMP investment. Lotame’s client success team is with you every step of the way to make sure you have the knowledge and resources you need to get the most value from your DMP. Your data is powerful, and we want to help you unlock its true potential.
MOREOur Data Exchange: The World's Data at Your Fingertips
Lotame operates one of the world’s largest third-party data exchanges with billions of data points around the globe to support your marketing and monetization strategies. We have relationships with every major third-party data provider, giving you instant access to an even deeper pool of highly granular audience segments. With these billions of data points available at your fingertips, you can increase the size of your audiences to reach your campaign goals, or get more insights about what your audience is interested in for more relevant targeting and increased engagement.
MORENews & Resources
Case Studies
DMP Case Study: NY Daily News Uses Audience Data to Win New Business
February 8, 2017
Since teaming up with Lotame's DMP, New York Daily News has been winning new business and increased repeat business due to the high performance of client campaigns.
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Education
Back to Basics: What are KPIs?
February 8, 2017
What are KPIs? Key Performance Indicators, commonly referred to as KPIs, are a benchmark for success or failure for any given campaign. Here are some examples.
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Events & Webinars
Lotame’s VP of Data Sales to Speak at IAB’s “Audience Buying” Town Hall
February 7, 2017
On Monday, February 13th, Lotame’s VP of Data Sales, Ryan Rolf, will be speaking in a panel at IAB’s “Audience Buying” Town Hall.
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Thought Pieces
5 Steps to a Successful DMP Implementation
February 7, 2017
How can you be sure your DMP implementation is smooth and successful, so you will have access to the right data to drive your marketing efforts?
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Thought Pieces
How to Choose a Data Management Platform
February 7, 2017
Publishers, are you wondering how to choose the right data management platform (DMP) for your business? Well, we have a solution for you.
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