DAA IN THE NEWS
Recent Announcements
Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017
NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the DMA, which provide ongoing independent oversight of the DAA Principles.
“The DAA Principles have kept pace with technological advances and changes in advertising business models, and the DAA cross-device guidance helps companies consistently apply the DAA hallmarks of enhanced consumer transparency and control across our rapidly expanding multi-device, multi-browser world,” said DAA Executive Director Lou Mastria. “This enforcement date sets a common marker for the industry to achieve compliance with the DAA cross-device guidance, so consumers have access to more uniform notice around cross-device practices and know their choices on each browser or device are honored.”
The DAA cross-device guidance explains how the DAA Principles apply to browser- and app-based choices made by a consumer to data collected on that browser or device for use elsewhere. It also confirms that consumer choice applies to data collected elsewhere for use on that browser or device. The guidance helps apply a consistent self-regulatory framework to the collection and use of such data across the multiple computers and mobile devices used by consumers.
“For self-regulation to be effective, companies need clear guidance on how to stay in compliance as technology and business practices evolve,” said Stu Ingis, DAA General Counsel. “As consumers adopt an ever increasing array of new devices, the DAA cross-device guidance will help companies understand how to provide notice and choice in cross device environments.”
The DAA was created to implement cross-industry self-regulation of data collection and use for interest-based advertising (IBA). The DAA Principles provide consumers with enhanced notice and choice about such data collection and use. The DAA Principles apply to all companies engaged in IBA and multi-site, cross-app data collection for covered activity. The DAA has also issued guidance in recent years to address the growth of mobile usage (“Application of Self-Regulatory Principles to the Mobile Environment”) and multi-site data usage (“Self-Regulatory Principles for Multi-Site Data”).
“With today’s consumers using five to six connected devices per day, marketers are striving to know their customers across devices to deliver relevant and engaging offers,” said Tom Benton, DMA’s CEO. “While DMA is working with its members to remove the barriers to effective cross-device identification, we are also building upon more than 60 years of effective industry self-regulation for the enforcement of DAA’s cross-device guidance. These dual efforts show the agility of industry self-regulation to provide consumers with choice and protection while allowing innovation to flourish and expand the U.S. economy.”
Beginning on February 1, 2017, the CBBB and DMA will begin to enforce compliance with the DAA cross-device guidance for all companies engaged in data collection and use covered by the DAA Principles. Companies with questions regarding their compliance obligations and the enforcement process can contact the CBBB at GBarton@council.bbb.org or the DMA at ethics@the-dma.org.
“In the five years since the Accountability Program began enforcing the DAA Principles, we have seen the DAA time and time again adapt to meet the challenges brought by the constant evolution of digital advertising, with its technical complexities, lightning-fast transactions, rapidly shifting scenarios and constant innovation,” said Genie Barton, VP of Digital Advertising for the CBBB. “This is the latest example of industry’s commitment to providing transparency and control to consumers and ensuring that there is independent, impartial enforcement to demonstrate the strength of this commitment.”
To date, more than 70 compliance actions have been publicly announced by the DAA Accountability Programs, based on their vigorous compliance monitoring as well as review of consumer complaints. The CBBB and DMA encourage consumers, businesses, or other stakeholders to report practices that may violate the cross-device guidance or DAA Principles at http://www.aboutads.info/enforcement. [Archived.]
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Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1200/Year, 85 Percent Prefer Ad-Supported Internet to Paid
Three-Quarters Say They Would Reduce Online and Mobile Activities a 'Great Deal' If They Had to Pay for Free Ad-Supported Content and Services
NEW YORK, NY – May 11, 2016 – Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities “a great deal” if they had to pay for those services and content. [Read more.]
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Digital Advertising Alliance Releases Guidance on the Application of DAA Principles to Cross-Device Environment
WASHINGTON, D.C. – November 16, 2015 – The Digital Advertising Alliance (DAA) today released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment. The guidance makes clear that the transparency and choice obligations in the existing Principles apply to cross-device data practices, which are also subject to the DAA’s independent enforcement. Blog: Advertising leaders provide reaction to DAA's cross-device guidance.[Read more.]
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Digital Advertising Alliance Launches 'AppChoices en Español' To Improve Access to DAA Mobile App for Spanish Speakers
NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Español,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the U.S. “AppChoices en Español” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed. “The United States is the second-largest Spanish-speaking country in the world, and we want to be sure that Spanish speakers have the same access to the DAA’s tools as English speakers,” said Lou Mastria, DAA Executive Director. “AppChoices is the first cross-industry self-regulatory tool to address the twin issues of transparency and consumer control in mobile apps, and we are proud to build on that legacy of proactive privacy tools by providing the same level of transparency and consumer control in Spanish for U.S. audiences.” [Read more.]
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Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads
NEW YORK, NY – November 2, 2015 – The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.” The DAA’s initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players. The guidelines were assembled with input from a broad range of companies and guidance from the IAB TechLab’s standards development group, and they provide how-to steps for the marketplace to implement the AdChoices icon. The guidelines also create more certainty for brands, agencies, publishers and ad tech companies as they increase their use of video advertising. [Read more.]
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Digital Advertising Alliance Announces Mobile Privacy Enforcement to Begin September 1, 2015
Council of Better Business Bureaus and Direct Marketing Association Will Lead Independent Accountability Program for DAA’s Mobile Guidance
NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space. As a result, companies that collect and use data across sites or apps for interest-based advertising (IBA) will be required to demonstrate compliance with the DAA Principles as they relate to mobile activity starting on September 1. [Read more.]
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Digital Advertising Alliance Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers
AppChoicesTM & Consumer Choice Page for Mobile Web Take Control & Advertising Transparency Beyond Desktop, While Delivering a Consistent, Independently Enforceable Choice Experience
NEW YORK – February 25, 2015 – The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web." These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium. [Read More.]
More on the Mobile Products Launch from the DAA’s Founding Associations:
http://www.aboutads.info/daa-founding-association-leaders-speak-daa%E2%80%99s-mobile-choice-tools-launch
Mobile users who wish to download AppChoices may visit here.
Businesses wishing to participate in AppChoices may inquire here.
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Zogby Poll: Americans Prefer Ad-Supported Mobile Apps, Want Familiar Transparency & Control Over Data in the Mobile Environment
NEW YORK and WASHINGTON, DC – October 22, 2014 – Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data is collected and used in mobile environments. Nearly 60 percent of respondents said they would feel more favorably toward companies and brands that provided ubiquitous, real-time choice regarding their advertising practices using a transparency icon, a feature that is a hallmark of the Digital Advertising Alliance (DAA) program. Full findings are available here: 10 22 14 - Zogby Poll Results in Charts Oct 14 - DAA.pdf [Read more.]
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Digital Advertising Alliance Launches New Industry-Focused Website: DigitalAdvertisingAlliance.org
NEW YORK – July 17, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, www.digitaladvertisingalliance.org, which builds on DAA’s commitment to educate the advertising industry about DAA’s established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices. [Read more.]
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Digital Advertising Alliance to Preview
Mobile Choice Tools at Annual Summit
SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall. The preview of both the DAA mobile choice app and the DAA mobile-optimized choice page – which will allow users to determine how and whether they receive relevant advertising on their mobile devices – sets the stage for a full schedule of panels and keynotes exploring the conference theme of “Protecting Innovation and Consumer Value through Transparency and Control”. Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection will give the luncheon policymaker keynote. [Read more.]
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New Creative Guidelines for DAA Icon Placement on Mobile Devices Extend Consistent Enhanced Transparency for Consumers
NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets. For the advertising ecosystem, today’s announcement standardizes the provision of the DAA Icon, which enables the presentation of information relevant to the use and collection of data as prescribed by the DAA Principles. The Ad Marker Implementation Guidelines for Mobile provides detailed guidance to advertisers for how the icon should be displayed on touch-screens. The Guidelines represent the next major step of the DAA program into the mobile environment; building on a process that began last July when the DAA directed all interest-based advertisers on how to implement DAA self-regulatory principles in mobile environments. [Read more.]
More on the Implementation Guidelines from the DAA’s Founding Associations https://www.aboutads.info/
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Study: Online Ad Value Spikes
When Data is Used to Boost Relevance
WASHINGTON –- February 10, 2014 –- Online advertising that uses cookie technology to increase relevance by leveraging consumers’ information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers, consumers and policy makers. The study, conducted on behalf of the Digital Advertising Alliance (DAA), found that availability of cookies to facilitate information transfer increases the average impression price paid by advertisers by 60 percent to 200 percent. Additionally, ads for which cookie-related information was available sold for three-to-seven times higher than ads without cookies. The full study is available at http://www.aboutads.info/resource/fullvalueinfostudy.pdf . [Read more.]
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In the News
"NEW FTC CHAIR HAS WARNED AGAINST STRICTER PRIVACY RULES"
(Advertising Age, January 27, 2017)
http://adage.com/article/privacy-and-regulation/ftc-chair-history-opposing-stricter-privacy-rules/307704/
"CROSS-DEVICE TRACKING: AN FTC STAFF REPORT"
(The National Law Review, January 27, 2017)
http://www.natlawreview.com/article/cross-device-tracking-ftc-staff-report
"DAA'S CROSS-DEVICE GUIDANCE ENFORCEMENT BEGINS FEBRUARY 1"
(IAPP Daily Dashboard, January 26, 2017)
https://iapp.org/news/a/daas-cross-device-guidance-enforcement-begins-feb-1/
"ENFORCEMENT OF DAA CROSS-DEVICE GUIDANCE TO BEGIN FEBRUARY 1ST"
(Data & Marketing Association Advance Blog, January 11, 2017)
https://thedma.org/blog/data-driven-marketing/enforcement-daa-cross-device-guidance-begin-february-1st/ead the article
"AD INDUSTRY: FCC SHOULDN'T BREAK A PRIVACY MODEL THAT WORKS"
(MediaPost, October 25, 2016)
http://www.mediapost.com/publications/article/287583/ad-industry-fcc-shouldnt-break-a-privacy-model.html
"ADVERTISERS OFFER BROADBAND PRIVACY ALTERNATIVE"
(Broadcasting & Cable, October 20, 2016)
http://www.broadcastingcable.com/news/washington/advertisers-offer-broadband-privacy-alternative/160532
"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE TRACKING CODE IN 2017"
(IAPP Daily Dashboard, October 17, 2016)
https://iapp.org/news/a/digital-advertising-alliance-to-begin-enforcing-cross-device-tracking-code-in-2017/
"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE GUIDELINES NEXT YEAR"
(Marketing Dive, October 14, 2016)
http://www.marketingdive.com/news/digital-advertising-alliance-to-begin-enforcing-cross-device-data-guideline/428290/
"DAA TO START ENFORCING CROSS-DEVICE PRIVACY RULES IN FEBRUARY"
(MediaPost, October 13, 2016)
http://www.mediapost.com/publications/article/286776/daa-to-start-enforcing-cross-device-privacy-rules.html
"ONE YEAR AFTER THE DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY GUIDANCE"
(Mobile Marketer, August 30, 2016)
http://www.mobilemarketer.com/cms/opinion/columns/23525.html
"AD GROUPS TELL FCC THAT PRIVACY SELF-REGULATION WORKS, DATA MARKETING CREATES JOBS"
(Advertising Age, May 31, 2016)
http://adage.com/article/privacy-and-regulation/ad-groups-fcc-privacy-regulation/304231/
"STUDIES CLAIM LITTLE CONSUMER INTEREST IN PAYING FOR AD-FREE DIGITAL CONTENT"
(Marketing Charts, May 18, 2016)
http://www.marketingcharts.com/online/studies-claim-little-consumer-interest-in-paying-for-ad-free-digital-content-67831/
"STUDY: CONSUMERS HATE ADS, BUT LOVE FREE CONTENT"
(Response Magazine, May 18, 2016)
http://www.responsemagazine.com/direct-response-marketing/news/study-consumers-hate-ads-love-free-content-9377
"RESPONDENTS TO NEW POLL SAY THEY PREFER AN AD-SUPPORTED INTERNET MODEL"
(CED Magazine, May 13, 2016)
http://www.cedmagazine.com/news/2016/05/respondents-new-poll-say-they-prefer-ad-supported-internet-model
"AMERICANS SAY FREE, AD-SUPPORTED ONLINE SERVICES WORTH $1,200 A YEAR"
(Digital Content Next Blog, May 13, 2016)
https://digitalcontentnext.org/blog/2016/05/13/americans-say-free-ad-supported-online-services-worth-1200-a-year/
"US PREFERS AD-SUPPORTED ONLINE SERVICES TO PAID"
(Advanced Television, May 12, 2016)
http://advanced-television.com/2016/05/12/us-prefers-ad-supported-online-services-to-paid/
"TUNE STUDY: OVERWHELMING NUMBER OF MOBILE USERS WON'T PAY EVEN $1/YEAR TO AVOID ADS"
(Marketing Land, May 12, 2016)
http://marketingland.com/tune-study-overwhelming-number-mobile-users-wont-pay-even-1year-content-177054
"SURVEY FINDS 85% OF CONSUMERS PREFER AN AD-SUPPORTED INTERNET"
(Consumer Affairs, May 12, 2016)
https://www.consumeraffairs.com/news/survey-finds-85-of-consumers-prefer-an-ad-supported-internet-051216.html
"PEOPLE HATE YOUR ADS BUT 85% WOULD RATHER WATCH YOUR ADS THAN PAY FOR CONTENT"
(MediaPost, May 12, 2016)
http://www.mediapost.com/publications/article/275745/people-hate-your-ads-but-85-would-rather-watch-yo.html
"AMERICANS BACK AD-SUPPORTED INTERNET"
(Warc, May 11, 2016)
https://www.warc.com/LatestNews/News/Americans_back_adsupported_internet.news?ID=36733
"CONSUMERS VALUE AD-SUPPORTED WEB AT $100 PER MONTH, WOULD USE IT LESS IF THEY HAD TO PAY"
(MediaPost, May 11, 2016)
http://www.mediapost.com/publications/article/275587/consumers-value-ad-supported-web-at-100-per-month.html
"PRIVACY WATCHDOG CALLS OUT THREE MOBILE APP DEVELOPERS"
(MediaPost, May 4, 2016)
http://www.mediapost.com/publications/article/275114/privacy-watchdog-calls-out-three-mobile-app-develo.html
"AD INDUSTRY LAUNCHES NEW CAMPAIGN PROMOTING ADCHOICES ICON"
(MediaPost, March 10, 2016)
http://www.mediapost.com/publications/article/270904/ad-industry-launches-new-campaign-promoting-adchoi.html
"INDUSTRY BACKED ICON BOOSTING PUBLIC CONFIDENCE IN ONLINE ADVERTISING SECTOR"
(The Parliament, March 3, 2016)
https://www.theparliamentmagazine.eu/articles/news/industry-backed-icon-boosting-public-confidence-online-advertising-sector
"OUTSIDE VOICES: THE PUBLIC POLICY THREATS TO ADVERTISING IN 2016"
(The Wall Street Journal, December 31, 2015 -- Subscription May Be Required)
http://www.wsj.com/article_email/outside-voices-the-public-policy-threats-to-advertising-in-2016
"DIGITAL ADVERTISING ALLIANCE EXTENDS PRIVACY RULES TO CROSS-DEVICE TRACKING"
(MediaPost, November 16, 2015)
http://www.mediapost.com/publications/article/262717/industry-extends-privacy-rules-to-cross-device-tra.html
"DAA ISSUES GUIDELINES TO HELP BRANDS UNDERSTAND AD OBLIGATIONS"
(MediaPost Mobile Marketing Daily, November 16, 2015)
http://www.mediapost.com/publications/article/262678/daa-issues-guidelines-to-help-brands-understand-ad.html
"THE DAA LAUNCHES APPCHOICES EN ESPAÑOL"
(Adotas, November 10, 2015)
http://www.adotas.com/2015/11/flashtalking-new-hire-inmarket-hyper-targets-shoppers-the-dda-launches-app-choices-en-espanol/
"DAA LAUNCHES 'APPCHOICES EN ESPAÑOL'"
(International Association of Privacy Professionals | The Daily Dashboard, November 9, 2015)
https://iapp.org/news/a/daa-launches-appchoices-en-espanol
"OUTBRAIN AND GRAVITY FAILED TO COMPLY WITH PRIVACY RULES, WATCHDOG SAYS"
(MediaPost, November 4, 2015)
http://www.mediapost.com/publications/article/261913/outbrain-and-gravity-failed-to-comply-with-privacy.html
"DAA NEW ADCHOICES GUIDELINES FOR VIDEO ADS"
(Advanced Television, November 3, 2015)
http://advanced-television.com/2015/11/03/daa-releases-new-adchoices-guidelines-for-video-ads/
"DAA ISSUES VIDEO AD GUIDELINES..."
(International Association of Privacy Professionals | IAPP Daily Dashboard, November 2, 2015)
https://iapp.org/news/a/daa-issues-video-ad-guidelines-ca-ag-releases-location-tracking-tips/
"DAA UNVEILS GUIDELINES FOR PRIVACY ICONS IN VIDEO ADS"
(MediaPost, November 2, 2015)
http://www.mediapost.com/publications/article/261615/daa-unveils-guidelines-for-privacy-icons-in-video.html
"ALERT: DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING MOBILE PRIVACY RULES"
(JD Supra Business Advisor, September 15, 2015)
http://www.jdsupra.com/legalnews/alert-digital-advertising-alliance-11227/
"CBBB SET TO ENFORCE MOBILE AD SPACE"
(International Association of Privacy Professionals | The Privacy Advisor, September 2, 2015)
https://iapp.org/news/a/bbb-set-to-enforce-mobile-ad-space/
"BIG MOBILE CHANGES COMING SEPTEMBER 1, ARE YOU CONNECTED?"
(DMA Lately, August 26, 2015)
http://thedma.org/big-mobile-changes-coming-september-1st-are-you-connected/
"MEET THE LEADING PLAYERS IN THE PRIVACY ECOSYSTEM: LOU MASTRIA, DIGITAL ADVERTISING ALLIANCE"
(TRUSTe Blog, July 22, 2015)
http://www.truste.com/blog/2015/07/22/meet-leading-players-privacy-ecosystem-lou-mastria-digital-advertising-alliance/
"WIN OVER THE CONSUMER WITH DATA TRANSPARENCY"
(ClickZ, June 30, 2015)
http://www.clickz.com/clickz/news/2413005/win-over-the-consumer-with-data-transparency
"DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY ENFORCEMENT STARTS THIS SEPTEMBER"
(Inside Counsel, May 19, 2015)
http://www.insidecounsel.com/2015/05/19/digital-advertising-alliances-mobile-privacy-enfor
"BBB PRIVACY UNIT FAULTS ETSY, THREE OTHER PUBLISHERS"
(MediaPost, May 14, 2015)
http://www.mediapost.com/publications/article/250016/bbb-privacy-unit-faults-etsy-three-other-publishe.html
"U.S. DIGITAL ADVERTISING ALLIANCE SETS MOBILE PRIVACY ENFORCEMENT"
(brandchannel, May 11, 2015)
http://brandchannel.com/2015/05/11/digital-advertising-mobile-051115/
"DAA SETS OPT-OUT COMPLIANCE DEADLINE FOR SEPTEMBER"
(International Association of Privacy Professionals Daily Dashboard, May 8, 2015)
https://privacyassociation.org/news/a/daa-sets-opt-out-compliance-deadline-for-september/
"MARKETERS FACE SEPT. 1 DEADLINE ON DAA MOBILE AD GUIDANCE"
(Mobile Marketer, May 8, 2015)
http://www.mobilemarketer.com/cms/news/advertising/20389.html
"DAA SETS MOBILE PRIVACY ENFORCEMENT DATE FOR ADCHOICES"
(Katy on the Hill, May 7, 2015)
http://katyonthehill.com/daa-sets-mobile-privacy-enforcement-date-for-adchoices/
"BIG NEWS FOR MOBILE: ARE YOU CONNECTED?"
(Direct Marketing Association Advance Blog, May 7, 2015)
http://thedma.org/advance/capitol-matters-advocacy-compliance/big-news-for-mobile-are-you-connected/
"ATTENTION ADVERTISERS: COMPANIES ARE REQURED TO COMPLY WITH NEW MOBILE GUIDANCE STARTING SEPTEMBER"
(Association of National Advertisers, Regulatory Rumblings Blog, May 7, 2015)
http://www.ana.net/blogs/show/id/34978
"AD INDUSTRY TO START ENFORCING MOBILE PRIVACY RULES IN SEPTEMBER"
(MediaPost, May 7, 2015)
http://www.mediapost.com/publications/article/249398/ad-industry-to-start-enforcing-mobile-privacy-rule.html
"CONSUMERS FIND TARGETED ADS 'CREEPY' BUT USAGE TELLS OTHERWISE"
(Washington Internet Daily, April 10, 2015 - Registration Required)
http://www.washingtoninternetdaily.com/article/print?id=464219
"STUDY LOOKS AT MARKETER PERCEPTIONS OF MOBILE ADS"
(WebProNews, March 30, 2015)
http://www.webpronews.com/study-looks-at-marketer-perceptions-of-mobile-ads-2015-03
"WHY THE IAB THINKS IT'S GOOD THAT MARKETERS ARE CONCERNED ABOUT PRIVACY"
(Advertising Age, March 24, 2015)
http://adage.com/article/digitalnext/good-marketers-concerned-privacy/297748/
"BEHIND THE SCENES WITH THE NEW DAA APPCHOICES PROGRAM"
(IAPP The Privacy Advisor, February 27, 2015)
https://privacyassociation.org/news/a/behind-the-scenes-with-the-new-daa-appchoices-program/
"NEW PRODUCTS PROVIDES CONSUMER CHOICE IN MOBILE APPS AND BROWSERS"
(Direct Marketing Association Advance Blog, February 25, 2015)
http://thedma.org/advance/new-products-provide-consumer-choice-mobile-apps-browsers/
"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY OPTIONS"
(MediaPost MoBlog, February 25, 2015)
http://www.mediapost.com/publications/article/244525/digital-advertising-alliance-unveils-mobile-privac.html
"DAA APP, WEB PAGE EASE CONTROL OF MOBILE AD VIEWS"
(Mobile Marketer, February 25, 2015)
http://www.mobilemarketer.com/cms/news/advertising/19848.html
"DIGITAL ADVERTISING ALLIANCE LAUNCHES VALUABLE TOOLS TO PROTECT CONSUMERS' PRIVACY"
(Association of National Advertisers, Regulatory Rumblings Blog, February 25, 2015)
http://www.ana.net/blogs/show/id/33928
"DIGITAL ADVERTISING ALLIANCE INTROS APP FOR DATA OPT-OUT"
(Direct Marketing News, February 25, 2015)
www.dmnews.com/digital-advertising-alliance-intros-app-for-data-opt-out/article/399957/
"DIGITAL ADVERTISING ALLIANCE EXTENDS OPT-OUT PROGRAM TO MOBILE APPS"
(Advertising Age, February 25, 2015)
http://adage.com/article/digital/daa-extends-tracking-opt-program-mobile-apps/297304/
"DAA BOOSTS CONSUMER CONTROLS FOR MOBILE ADS"
(Broadcasting & Cable, February 25, 2015)
http://www.broadcastingcable.com/news/washington/daa-boosts-consumer-control-tools-mobile-ads/138259
"DIGITAL ADVERTISING ALLIANCE LAUNCHES OPT-OUT APP"
(MediaPost, February 25, 2015)
http://www.mediapost.com/publications/article/244473/digital-advertising-alliance-launches-opt-out-app.html
"COOKIES ARE SO YESTERDAY; CROSS-DEVICE TRACKING IS IN -- SOME TIPS"
(IAPP The Privacy Advisor, January 27, 2015)
https://privacyassociation.org/news/a/cookies-are-so-yesterday-cross-device-tracking-is-insome-tips
"BEST BUY, YELP AGREE TO ALERT WEB USERS TO DATA COLLECTION"
(Law360, October 29, 2014 - Subscription Required)
http://www.law360.com/articles/591376/best-buy-yelp-agree-to-alert-web-users-of-data-collection
"BBB'S ONLINE PRIVACY WATCHDOG FAULTS 5 WEB PUBLISHERS"
(MediaPost, October 29, 2014)
http://www.mediapost.com/publications/article/237232/bbbs-online-privacy-watchdog-faults-5-web-publish.html
"AN OPEN LETTER TO THE TECH INDUSTRY: FOLLOW THE DIGITAL ADVERTISING MODEL"
(VentureBeat, October 27, 2014)
http://venturebeat.com/2014/10/26/an-open-letter-to-the-tech-industry-follow-the-digital-advertising-model/
"SURVEY: 59 PERCENT PREFER AD-BASED APPS TO PAID, FREEMIUM MODELS"
(Marketing Land, October 26, 2014)
http://marketingland.com/survey-proclaims-consumer-preference-ad-supported-apps-daa-readies-mobile-appchoices-105463
"YES TO AD-SUPPORTED APPS"
(Warc Blog, October 24, 2014)
http://www.warc.com/LatestNews/News/Yes_to_adsupported_apps.news?ID=33776
"THURSDAY BUZZ: WE'RE OK WITH ADS ON OUR APPS"
(Associations Now, October 23, 2014)
http://associationsnow.com/2014/10/thursday-buzz-ok-ads-apps/
"FREE APPS WITH RELEVANT ADS CURRY FAVOR WITH AMERICANS: REPORT"
(Mobile Marketer, October 23, 2014)
http://www.mobilemarketer.com/cms/news/research/18980.html
"AMERICANS PREFER FREE APPS WITH ADS, POLL FINDS"
(CMS Wire, October 22, 2014)
http://www.cmswire.com/cms/digital-marketing/americans-prefer-free-apps-with-ads-poll-finds-026916.php
"AD INDUSTRY SELF-POLICING KEEPS FTC HAPPY, ASRC CHIEF SAYS"
(Law 360, October 15, 2014 - Subscription Required)
http://www.law360.com/articles/585669/ad-industry-self-policing-keeps-ftc-happy-asrc-head-says
"HOW TO TAKE CONTROL OF YOUR ONLINE ADVERTISING PROFILE"
(Al Jazeera English, September 22, 2014)
http://america.aljazeera.com/articles/2014/9/22/controlling-onlineadvertising.html
"7 THINGS THAT YOU NEED FOR DELIVERING A PERFECT MOBILE VIDEO AD EXPERIENCE"
(iMediaConnection, September 15, 2014)
http://blogs.imediaconnection.com/blog/2014/09/15/7-things-that-you-need-for-delivering-a-perfect-mobile-video-ad-experience/
"WHERE YOUR PERSONAL DATA GOES WHEN YOU'RE NOT LOOKING"
(Computerworld, August 5, 2014)
http://www.computerworld.com/s/article/9250056/Where_your_personal_data_goes_when_you_re_not_looking
"DIGITAL ADVERTISING ALLIANCE LAUNCHES INDUSTRY EDUCATION WEBSITE"
(Mediacaster, July 23, 2014)
http://www.mediacastermagazine.com/news/digital-advertising-alliance-launches-industry-awareness-website/1003170365/
"DIGITAL AD ALLIANCE BOSS: WE CAN POLICE OURSELVES"
(CMS Market Wire, June 30, 2014)
http://www.cmswire.com/cms/digital-marketing/digital-ad-alliance-boss-we-can-police-ourselves-025725.php
"FED REGULATOR TELLS MARKETERS: BE CAREFUL WITH DATA COLLECTION"
(CMS Wire, June 27, 2014)
http://www.cmswire.com/cms/digital-marketing/fed-regulator-tells-marketers-be-careful-with-data-collection-025704.php
"TRADE GROUP PREVIEWS APPS TO GIVE MOBILE USERS CHOICE ON ADS"
(PC World, June 26, 2014)
http://www.pcworld.com/article/2388960/trade-group-previews-apps-to-give-mobile-users-choice-on-ads.html
"DIGITAL ADVERTISING ALLIANCE ADDS MOBILE PRIVACY CONTROLS"
(AdExchanger, June 26, 2014)
http://www.adexchanger.com/ad-exchange-news/digital-advertising-alliance-adds-mobile-privacy-controls/
"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY APP"
(MediaPost, June 26, 2014)
http://www.mediapost.com/publications/article/228874/digital-advertising-alliance-unveils-mobile-privac.html
"TRADE GROUP BRINGS ONLINE AD PRIVACY TOOL TO MOBILE"
(Ad Age, June 26, 2014)
http://adage.com/article/privacy-and-regulation/trade-group-brings-online-ad-privacy-tool-mobile/293901/
"AD INDUSTRY URGES WEB STANDARDS GROUP TO ABANDON DO-NOT-TRACK EFFORT"
(MediaPost, June 19, 2014)
www.mediapost.com/publications/article/228399/ad-industry-urges-web-standards-group-to-abandon-d.html
"WILL GEOLOCATION BILL JUST STOP STALKERS, OR STYMIE MOBILE INNOVATION?"
(IAPP The Privacy Advisor, June 5, 2014)
https://www.privacyassociation.org/publications/will_geolocation_bill_just_stop_stalkers_or_stymie_mobile_innovation
"US SENATE CONSIDERS BAN ON 'STALKING APPS'"
(Financial Times, June 4, 2014 - Subscription Required)
http://www.ft.com/cms/s/0/
"FRANKEN: 'STALKING APPS MUST BE SHUT DOWN'"
(The Hill, June 4, 2014)
http://thehill.com/policy/technology/208322-franken-stalking-apps-must-be-shut-down
"NTIA LEADS PRIVACY BILL OF RIGHTS REVIEW IN LIGHT OF 'BIG DATA' PUSH"
(Bloomberg BNA, June 4, 2014)
http://www.bna.com/ntia-leads-privacy-n17179891045/
"LIST BROKERS ARE DATA BROKERS, SAYS FTC"
(Direct Marketing News, May 28, 2014)
http://www.dmnews.com/list-brokers-are-data-brokers-says-ftc/article/348775/?
"FTC CHAIR EDITH RAMIREZ FIGHTS FOR DATA SECURITY AND PRIVACY RIGHTS"
(Adweek, May 27, 2014)
http://www.adweek.com/news/television/ftc-chair-edith-ramirez-fights-data-security-and-privacy-rights-157930
"WHY WE NEED BEHAVIORAL ADS FOR DIGITAL DIVERSITY"
(Advertising Age, May 6, 2014)
http://adage.com/article/guest-columnists/behavioral-ads-digital-diversity/292946/
"WHITE HOUSE REPORT ON BIG DATA AND PRIVACY LARGELY DUCKS SURVEILLANCE ISSUE"
(Adweek, May 1, 2014)
http://www.adweek.com/news/technology/white-house-report-big-data-and-privacy-largely-ducks-surveillance-issue-157408
"W.H. 'BIG DATA' REVIEW SPOTLIGHTS PRIVACY DEBATE"
(Politico, May 1, 2014)
http://www.politico.com/story/2014/05/white-house-big-data-reveiew-106241.html
"AD INDUSTRY WILL SOON UNVEIL A DO NOT TRACK BROWSER SOLUTION"
(Adweek, April 29, 2014)
http://www.adweek.com/news/technology/ad-industry-will-soon-unveil-do-not-track-browser-solution-157356
"A PRIVACY CALL-TO-ACTION FOR THE DATA INDUSTRY"
(Advertising Age, April 8, 2014)
http://adage.com/article/privacy-and-regulation/a-privacy-call-action-data-industry/292464/
"DAA CREATIVE GUIDELINES AIM FOR CONSISTENT PRIVACY EXPERIENCES ON MOBILE"
(Mobile Marketer, April 7, 2014)
http://www.mobilemarketer.com/cms/news/legal-privacy/17525.html
"DAA ISSUES SPECS FOR ADCHOICES ICON IN MOBILE"
(MediaPost Mobile Marketing Daily, April 7, 2014)
http://www.mediapost.com/publications/article/223122/daa-issues-specs-for-adchoices-icon-in-mobile.html
"THE DIGITAL ADVERTISING ALLIANCE RELEASES NEW GUIDELINES FOR MOBILE ICON USE"
(Marketing Pilgrim, April 7, 2014)
http://www.marketingpilgrim.com/2014/04/the-digital-advertising-alliance-releases-new-guidelines-for-mobile-icon-use.html
"HERE'S HOW THAT LITTLE BLUE AD MARKER SHOULD APPEAR IN MOBILE ADS"
(Adweek, April 7, 2014)
http://www.adweek.com/news/technology/heres-how-little-blue-ad-marker-should-appear-mobile-ads-156813#
"EVERY DAY SHOULD BE #MOBILEMARKETINGDAY"
(Direct Marketing Association Advance Blog, March 14, 2014)
http://thedma.org/events/every-day-should-be-mobilemarketingday/
"VENABLE ATTORNEY CLAIMS MARKETERS MUST BALANCE PRIVACY CONCERNS WITH CONSUMER NEEDS"
(Mobile Marketer, March 14, 2014)
http://www.mobilemarketer.com/cms/news/legal-privacy/17380.html
"MEET YUANYUAN PAO, BLUEKAI'S 20-SOMETHING DATA CRUNCHER"
(Advertising Age, March 4, 2014)
http://adage.com/article/datadriven-marketing/meet-bluekai-s-20-data-cruncher/291953/
"THE POWER OF INFORMATION IN ADVERTISING"
(Marketing Land, February 24, 2014)
http://marketingland.com/power-information-advertising-74348
"WORKING TO STOP THOSE ADVERTISING ANNOYANCES - FREE WAYS TO STOP UNWANTED ADS, PHONE CALLS AND MAIL"
(The New York Times, February 22, 2014)
http://www.nytimes.com/2014/02/22/your-money/free-ways-to-stop-unwanted-ads-phone-calls-and-mail.html?
"IF THE COOKIE CRUMBLES, SO WILL ADVERTISING REVENUES"
(Direct Marketing News, February 11, 2014)
http://www.dmnews.com/if-the-cookie-crumbles-so-will-ad-revenues/article/333592/
"TRACKING DATA BOOSTS CPMs ON AD EXCHANGES"
(MediaPost, February 10, 2014)
http://www.mediapost.com/publications/article/219093/tracking-data-boosts-cpms-on-ad-exchanges.html
"STUDY: INTEREST-BASED ADS ARE THE WORKHORSE OF THE INTERNET"
(Adweek, February 10, 2014)
http://www.adweek.com/news/technology/study-interest-based-ads-are-workhorse-internet-155616
"DAA'S LOU MASTRIA SHEDS LIGHT ON UPCOMING MOBILE AD CHOICES TOOL"
(AdExchanger, January 14, 2014)
http://www.adexchanger.com/mobile/daas-lou-mastria-sheds-light-on-upcoming-mobile-ad-choices-tool/
"ONLINE BEHAVIORAL VIDEO AND DISPLAY -- TREADING A FINE LINE"
(ReelSEO, January 7, 2014)
http://www.reelseo.com/online-behavioral-advertising/
"THREE BIG PRIVACY CHANGES TO PLAN FOR IN 2014"
(Advertising Age, January 3, 2014)
http://adage.com/article/datadriven-marketing/big-privacy-plan-2014/290885/
"2013: THE YEAR IN REVIEW AND A LOOK AHEAD FOR MOBILE"
(MediaPost, December 16, 2013)
http://www.mediapost.com/publications/article/215566/2013-the-year-in-review-and-a-look-ahead-for-mobi.html
"FREE FIREFOX ADD-ON GRAPHS THE TRACKERS"
(CNET, November, 27, 2013)
http://howto.cnet.com/8301-11310_39-57613958-285/free-firefox-add-on-graphs-the-trackers/
"INTERNET USERS STRONGLY FAVOR INTEREST-BASED ADVERTISING, VALUE TOOLS TO MAKE CHOICES OVER THEIR INTERNET EXPERIENCE"
(Association of National Advertisers, Regulation Rumblings, November 5, 2013)
http://www.ana.net/blogs/show/id/28194
"USERS MORE LIKELY TO CLICK ON ADS WITH ADCHOICES ICON"
(Adweek, November 5, 2013)
http://www.adweek.com/news/technology/users-more-likely-click-ads-adchoices-icon-153617
"DIGITAL ADVERTISING ALLIANCE ARGUES ONLINE PRIVACY IS ALL ABOUT CHOICE"
(ComputerWorld, November 5, 2013)
http://news.idg.no/cw/art.cfm?id=98510405-9DA6-C4CE-99D846BA7A84E81A
"THE DEVIL YOU KNOW: STUDY SAYS THAT PEOPLE ARE MORE LIKELY TO CLICK ON ADS IF THEY KNOW WHY THEY'RE SEEING THEM"
(PandoDaily, November 5, 2013)
http://pandodaily.com/2013/11/05/the-devil-you-know-study-says-that-people-are-more-likely-to-click-on-ads-if-they-know-why-theyre-seeing-them/
"AD TRADE GROUP TOUTS SELF-REGULATORY PRINCIPLES"
(MediaPost, November 5, 2013)
http://www.mediapost.com/publications/article/212712/ad-trade-group-touts-self-regulatory-principles.html
"STUDY: INTERNET USERS WON'T VISIT FREE SITES IS A FEE IS ADDED"
(Direct Marketing Association's DMA Advance Blog, November 5, 2013)
http://blog.thedma.org/2013/11/05/study-internet-users-wont-visit-free-sites-if-a-fee-is-added/
"DAA TO CONVENE NEW DO NOT TRACK GROUP"
(Adweek, October 9, 2013)
http://www.adweek.com/news/technology/daa-convene-new-do-not-track-group-153023
"AD GROUPS DEVELOPING STANDARD OPT-OUT TECHNOLOGY"
(San Francisco Chronicle, October 4, 2013)
http://www.sfgate.com/technology/dotcommentary/article/Ad-groups-developing-standard-opt-out-technology-4870380.php
"BEYOND THE COOKIE: DIGITAL ADVERTISING AND PRIVACY IN THE CROSS-SCREEN AGE"
(The Guardian, September 25, 2013)
http://www.theguardian.com/media-network/media-network-blog/2013/sep/25/cookie-digital-advertising-privacy-screens
"DO-NOT-TRACK ON THE ROPES AS AD INDUSTRY DITCHES W3C"
(Advertising Age, September 17, 2013)
http://adage.com/article/
DIGITAL ADVERTISING ALLIANCE EXITS DO NOT TRACK GROUP"
(Adweek, September 17, 2013)
http://www.adweek.com/news/technology/digital-advertising-alliance-exits-do-not-track-group-152475
"PRIVACY THAT KEEPS PACE WITH TECHNOLOGY AS SELF-REGULATION GOES MOBILE"
(Mobile Marketer, September 9, 2013)
http://www.mobilemarketer.com/cms/opinion/columns/16113.html
"USA: DAA MOBILE PRIVACY GUIDANCE SETS DIRECTION FOR ONLINE ADVERTISERS"
(Data Guidance, August 15, 2013)
http://dataguidance.com/news.asp?id=2095
"MOZILLA'S DECISION TO BLOCK COOKIES HARMS MORE THAN JUST ADVERTISERS"
(Adweek, August 8, 2013)
http://www.adweek.com/news/technology/mozilla-decision-harms-more-just-advertisers-151696
"DON'T LET THE THIRD-PARTY COOKIE CRUMBLE"
(The Hill, August 6, 2013)
http://thehill.com/blogs/congress-blog/technology/315595-dont-let-the-third-party-cookie-crumble
"THE YEAR OF (MOBILE) PRIVACY"
(ClickZ, July 31, 2013)
http://www.clickz.com/clickz/column/2285823/the-year-of-mobile-privacy?
"DO NOT TRACK OPT-OUT OPTION COMING TO MOBILE BROWSERS"
(CNET, July 24, 2013)
http://news.cnet.com/8301-1023_3-57595191-93/do-not-track-opt-out-icon-coming-to-mobile-browsers/
"DIGITAL ADVERTISING ALLIANCE ISSUES MOBILE PRIVACY RULES"
(MediaPost, July 24, 2013)
http://www.mediapost.com/publications/article/205236/digital-advertising-alliance-issues-mobile-privacy.html#axzz2ZymcjV6d
"CONSUMERS WILL SOON BE ABLE TO OPT OUT OF TARGETED MOBILE ADS"
(Adweek, July 24, 2013)
http://www.adweek.com/news/technology/ad-industry-expands-privacy-self-regulation-mobile-151386
"AD INDUSRY GROUPS INTRO NEW RULES FOR MOBILE DATA COLLECTION"
(Advertising Age, July 24, 2013)
http://adage.com/article/privacy-and-regulation/ad-industry-groups-intro-rules-mobile-data-collection/243261/
"DIGITAL ADVERTISING ALLIANCE UNVEILS PROGRAM TO PROVIDE CONSUMER PRIVACY CONTROLS IN MOBILE ENVIRONMENTS"
(BWW Geek's World, July 24, 2013)
http://geeks.broadwayworld.com/article/Digital-Advertising-Alliance-Unveils-Program-to-Provide-Consumer-Privacy-Controls-in-Mobile-Environments-20130724
tal Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments
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Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile En
Read more about Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments - BWWGeeksWorld by geeks.broadwayworld.com
TURMOIL SURFACES IN THE DO NOT TRACK GROUP - PROCESS DISAGREEMENT MAY DERAIL GOAL OF CONSENSUS"
(Adweek, July 19, 2013)
http://www.adweek.com/news/technology/turmoil-surfaces-do-not-track-group-151307
"DAA's LOU MASTRIA BLASTS TPWG DECISION"
(AdExchanger, July 17, 2013)
http://www.adexchanger.com/ data-exchanges/daas-lou-mastria-blasts-tpwg-decision/
"W3C REJECTS MARKETERS' PRIVACY PLAN; MARKETERS UNFAZED"
(Direct Marketing News, July 16, 2013)
http://www.dmnews.com/w3c-rejects-marketers-privacy-plan-marketers-unfazed/article/303318/#
FIREFOX MOVES AHEAD WITH PLANS TO BLOCK THIRD-PARTY COOKIES"
(FierceCMO, June 23, 2013)
http://www.fiercecmo.com/story/firefox-moves-ahead-plans-block-third-party-cookies/2013-06-23
"MOZILLA MOVES AHEAD WITH DO NOT TRACK BROWSER"
(Adweek, June 19, 2013)
http://www.adweek.com/news/technology/mozilla-moves-ahead-do-not-track-browser-150487
"DIGITAL ADVERTISING ALLIANCE REVEALS ROADMAP"
(AdExchanger, June 7, 2013):
http://www.adexchanger.com/mobile/digital-advertising-alliance-reveals-roadmap/
"ADVERTISING GROUP CLOSE TO MOBILE PRIVACY GUIDELINES"
(IDG News, June 5, 2013):
http://www.cio.com/article/734507/Advertising_Group_Close_to_Mobile_Privacy_Guidelines?page=1&taxonomyId=3056
"REPUBLICAN FTC MEMBER WARNS AGAINST PRIVACY REGULATION"
(The Hill, June 5, 2013):
http://thehill.com/blogs/hillicon-valley/605-technology/303703-gop-ftc-commissioner-warns-against-privacy-regulation
"FTC's OHLHAUSEN FAVORS PRIVACY SELF-REGULATION"
(Adweek, June 5, 2013):
http://www.adweek.com/news/technology/ftcs-ohlhausen-favors-privacy-self-regulation-150036
"FTC's OHLHAUSEN: PRIVACY REGS COULD HARM STARTUPS"
(MediaPost, June 5, 2013):
http://www.mediapost.com/publications/article/201898/ftcs-ohlhausen-privacy-regs-could-harm-startups.html#axzz2VO4QEUuv
"MOZILLA PUTS COOKIE BLOCKING ON HOLD"
(MediaPost, May 16, 2013):
http://www.mediapost.com/publications/article/200476/mozilla-puts-cookie-blocking-on-hold.html#axzz2TTcHoUsc?utm_source=Announce+Summit+Agenda+%26+More+Voices&utm_campaign=Poll+Newsletter&utm_medium=email
"AD LOBBYIST RIPS MICROSOFT AND FIREFOX FOR RENEGING ON WHITE HOUSE 'DO NOT TRACK' DEAL"
(Business Insider, May 7, 2013):
http://www.businessinsider.com/daa-microsoft-and-mozilla-on-white-house-do-not-track-deal-2013-5#ixzz2Sci1tHRV
"WHAT EXACTLY DOES 'DO NOT TRACK' MEAN?"
(Adweek, May 6, 2013):
http://www.adweek.com/news/technology/what-exactly-does-do-not-track-mean-149149
"ONLINE PRIVACY IS EVOLVING. DOES IT MATTER TO YOU?"
(Associated Press, April 24, 2013):
http://bigstory.ap.org/article/online-privacy-evolving-does-it-matter-you
"SURVEY: INTERNET USERS LIKE TARGETED ADS, FREE CONTENT"
(ComputerWorld Tech World, April 19, 2013):
http://www.techworld.com.au/article/459632/survey_internet_users_like_targeted_ads_free_content/
"TRADE GROUP SAYS WEB USERS LIKE TAILORED ADS"
(MediaPost, April 18, 2013):
http://www.mediapost.com/publications/article/198266/trade-group-says-web-users-like-tailored-ads.html#axzz2R21aC1Lq
"TARGETED INTERNET ADVERTISING IS NOT THE BOGEYMAN - NEARLY 70% LIKE AT LEAST SOME TARGETED INTERNET ADS"
(Adweek, April 18, 2013):
http://www.adweek.com/news/technology/poll-targeted-advertising-not-bogeyman-148649
"HARNESSING THE POWER OF DIGITAL ADVERTISING"
(Politico, March 11, 2013):
http://www.politico.com/story/2013/03/harnessing-the-power-of-digital-advertising-88668.html
"TAKING INTEREST-BASED ADVERTISING -- AND SELF-REGULATION -- INTO MOBILE ENVIRONMENTS"
(Chief Marketer Tech Talk, February 20, 2013):
http://chiefmarketer.com/mobile-marketing/taking-interest-based-advertising-and-self-regulation-mobile-environments
(Reuters Wealth, June 23, 2011):
(CNN.com, June 21, 2011):
(Business & Leadership, June 7, 2011):
(MediaPost News, June 7, 2011):
(ClickZ News, June 6, 2011):
(ClickZ News, May 10, 2011):
(Ad Age Digital, May 10, 2011):
(New York Times, October 4, 2010):
Other Announcements: 2011-2013
Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation
WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA). More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection. Additionally, more than 73 percent of users polled said they’d feel more comfortable with interest-based ads if they knew they had access to the protections that the DAA currently provides (opt out, limitations on data collection, third-party enforcement), according to the survey, which polled 1004 U.S. adults. Full results of the survey are available at http://www.aboutads.info/ZogbyDAAOct13PollResults.pdf [Read more.]
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Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments
WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. The new DAA guidance for the first time advises advertisers, agencies, media, and technology companies how to provide consumers the ability to see and exercise control over the use of cross-app, personal directory, and precise location data in mobile apps. This enforceable guidance reflects the reality that companies and brands engage with their customers on a variety of platforms, including mobile, and explains how the DAA’s program applies consistently across channels to certain data practices that may occur on mobile or other devices. A key provided benefit is enhanced consumer transparency for the collection of data across different mobile apps. A full copy of the Mobile Guidance is posted here: http://www.aboutads.info/DAA_Mobile_Guidance.pdf (Read more.)
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Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement
NEW YORK and WASHINGTON -- July 16, 2013 -- The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today on the W3C's recent announcement regarding Do Not Track negotiations. (Read more.)
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DAA Warns that Mozilla Decision Threatens Diverse, Free Internet Content
WASHINGTON – June 20, 2013 – Mozilla’s decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today (June 20, 2013). (Read more.)
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First Annual DAA Summit to Showcase Value of Self-Regulation
Technology and policy leaders from around the world today (June 5, 2013) will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online. (Read more.)
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DAA to Senate: For Consumer Choice,
Build on What is Already Working
Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation. DAA, which administers a rigorous, nationwide self-regulatory program that provides consumers with choice and control over how and whether they receive interest-based online ads, was invited to testify on the development of voluntary consumer choice mechanisms. The Commerce Committee is currently considering “Do Not Track” legislation that would have far-reaching implications for interest-based advertising, responsible online data collection and the future of ad-supported Internet content. A copy of DAA’s testimony is available at:
http://www.aboutads.info/resource/4.23.13_DAA_Testimony.pdf
______________________________
New U.S. Poll Finds Americans Understand and Appreciate
Value of Ad-Funded Internet & Tailored Ads
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DIGITAL ADVERTISING ALLIANCE GIVES GUIDANCE TO MARKETERS FOR MICROSOFT IE10 ‘DO NOT TRACK’ DEFAULT SETTING
“In response to questions by participants of the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program (“DAA Program”), the DAA provides this statement regarding “do not track” (“DNT”) settings in Microsoft Internet Explorer version 10 (“IE10”). Continued...
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DIGITAL ADVERTISING ALLIANCE POSITION ON YAHOO!’S BROWSER CHOICE MECHANISM
In response to Yahoo!’s March 29, 2012 announcement that it will implement a Do Not Track (DNT) header solution that will be accessible across Yahoo!’s global network by early summer, Stuart Ingis, counsel to the Digital Advertising Alliance (DAA), stated: “Yahoo! has been a leader in participating in the DAA’s development of meaningful privacy protections for consumers. We support the Yahoo! efforts announced today to meet the DAA commitment made at the White House in February to honor the DAA Principles through a simple browser based choice mechanism. We look forward to the others in DAA honoring browser based choice as an additional means of honoring consumer choice in accordance with DAA Principles.”
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WHITE HOUSE, DOC AND FTC COMMEND DAA’S SELF-REGULATORY PROGRAM TO PROTECT CONSUMER ONLINE PRIVACY
DAA Announces Plans to Expand Program Consumer Choice Mechanisms
WASHINGTON, D.C., February 23, 2012 – Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers. Continued...
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STATEMENT FROM CEOs OF ASSOCIATIONS OF THE DIGITAL ADVERTISING ALLIANCE (DAA) REGARDING WHITE HOUSE ANNOUNCEMENT ABOUT ONLINE PRIVACY
WASHINGTON, D.C., February 23, 2012 – We are honored that the White House this morning has endorsed the work of the Digital Advertising Alliance and our participating associations – the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) – in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet. Continued...
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DIGITAL ADVERTISING ALLIANCE POSITION ON BROWSER BASED CHOICE MECHANISM
WASHINGTON D.C., February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers. United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data. Continued...
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DIGITAL ADVERTISING ALLIANCE ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN
WASHINGTON D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy. Continued…
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DIGITAL ADVERTISING ALLIANCE ANNOUNCES COMPREHENSIVE PRINCPLES FOR ONLINE COLLECTION OF WEB DATA
WASHINGTON, D.C., NOVEMBER 7, 2011 – On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). Continued...
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DIGITAL ADVERTISING ALLIANCE ANNOUNCES FIRST 100 COMPANIES PARTICIPATING IN SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING
WASHINGTON, D.C., JUNE 7, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today confirmed the names of the first 100 companies currently participating in the Self-Regulatory Program for Online Behavioral Advertising. Continued...
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DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING NEXT PHASE OF SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING
WASHINGTON, D.C., MAY 23, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today announced the next phase in the enforcement of the Self-Regulatory Program for Online Behavioral Advertising. Continued...
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