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Endangered species products

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here. 

For information about Twitter’s other policies, click here.

What's the policy?

The sale or promotion of products obtained or made from endangered, threatened or protected species, as well as the sale of such species, is prohibited globally on the Twitter Ads platform. 

What products or services are subject to this policy?

This policy covers, but is not limited to:

  • Ivory (i.e., tusks) from any animal, including, but not limited to:
    • Elephant
    • Mammoth
    • Walrus
    • Whale
  • All products derived from, but not limited to:
    • Antelope
    • Bald eagle
    • Cheetah
    • Dolphin
    • Elephant
    • Elkhorn coral
    • Golden eagle
    • Jaguar
    • Leopard
    • Polar Bear
    • Reindeer
    • Shark
    • Staghorn coral
    • Tiger
    • Whale
    • Zebra

How does this policy vary from country to country?

This policy applies to Twitter Ads in all countries.

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding online advertisements.

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.