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Ad Policy: Hate content, sensitive topics, and violence

You can view available translations of this article by selecting a language in the upper-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.

Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here. 

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of hate content, sensitive topics, and violence globally.

What products or services are subject to this policy?

This policy applies, but is not limited, to: 

  • Hate speech or advocacy against an individual, organization or protected group based on race, ethnicity, national origin, color, religion, disability, age, sex, sexual orientation, gender identity, veteran status or other protected status.Violence or threats of violence against people or animals

  • Glorification of self-harm or related content

  • Organizations or individuals associated with promoting hate, criminal, or terrorist-related content

  • Inflammatory content which is likely to evoke a strong negative reaction or cause harm.

  • Offensive, vulgar, abusive or obscene content

What products or services are not subject to this policy?

This policy generally does not prohibit:

  • News and information that calls attention to hate, sensitive topics, or violence, but does not advocate for it
  • Commentary about products, services, companies, or brands, including potentially negative commentary

How does this policy vary from country to country?

This policy applies to Twitter Ads in all countries.

What do advertisers need to know about this policy?

Review our guidelines and make sure that you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

What other Twitter resources relate to this policy?

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.