'When will they learn?': QVC faces ANOTHER embarrassing wardrobe malfunction as an underwear model's nipples are visible live on air 

  • The model appeared on the French version of the show
  • Bared her nipples whilst modelling a bra on the shopping channel
  • Viewers were quick to comment on the wardrobe malfunction
  • It's the second time that there's been a mishap on the show 

By Bianca London for MailOnline

Published: 06:13 EST, 6 February 2017 | Updated: 07:14 EST, 6 February 2017

QVC drew in viewers for all the wrong reasons when a model bared more than she bargained for on the shopping channel.

The model, who appeared on the French version of the show, was modelling a Vercella Vita bra but it seems viewers were distracted from the lingerie she was trying to sell.

The brunette strutted onto the show and as the camera panned in on her chest, her nipples became more and more apparent - which didn't go unnoticed by viewers. 

QVC has faced another embarrassing wardrobe malfunction after an underwear model's nipples were visible live on air

QVC has faced another embarrassing wardrobe malfunction after an underwear model's nipples were visible live on air

'That's one way to get items sold,' said one viewer, whilst another added: 'Feel sorry for her but seriously – when will they learn?'.

The model, seemingly unaware of the wardrobe malfunction, continued to twirl around showcasing the garment.

This isn't the first time that a similar wardrobe malfunction has occurred on the shopping channel. 

In September, a model revealed more than she was hoping to on the show.

The model, seemingly unaware of the wardrobe malfunction, continued to twirl around showcasing the garment

The model, seemingly unaware of the wardrobe malfunction, continued to twirl around showcasing the garment

'That's one way to get items sold,' said one viewer who spotted the malfunction on YouTube

'That's one way to get items sold,' said one viewer who spotted the malfunction on YouTube

Due to the tightness of the bra, the nude hue and some glaring lighting, little was left to the imagination

Due to the tightness of the bra, the nude hue and some glaring lighting, little was left to the imagination

Donning a tight-fitting grey slip, which aims to give you a flawless figure under your clothes, Hampshire model Sammi Marsh-Wade was not aware that her nipples were clearly visible.

Due to the tightness of the dress, little was left to the imagination and eagle-eyed viewers quickly pointed out the wardrobe malfunction online.

The video, posted to YouTube, has since been viewed over 280,000 times.

In the clip, the two presenters say that bodysuits are making a bit of a comeback - calling the slip 'very Hollywood' and 'glamorous'. 

The QVC sales segment encouraged viewers to buy the tight grey slip - but it became popular for an entirely different reason.

The thin and tight nature of the dress meant that the 26-year-old Sammi's nipples were visible through the material and viewers even unkindly pointed out that her nipples were 'uneven'.

The above sales segment on QVC has had over 280,000 views on YouTube

The above sales segment on QVC has had over 280,000 views on YouTube

Sammi modelled a tight grey slip for the segment 

Sammi modelled a tight grey slip for the segment 

However, most viewers were complimentary of the model in the figure-hugging slip.

One person wrote: 'Amazing. This blonde knows she is hot'. 

While another said: 'Best QVC vid I've ever seen.'  

Another said: 'If they did this for QVC USA they might have an audience.'

Viewers called the model, pictured above, 'amazing'

Viewers called the model, pictured above, 'amazing'

One commenter on YouTube called the clip the 'best QVC vid I'd ever seen'

One commenter on YouTube called the clip the 'best QVC vid I'd ever seen'

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