Ivanka's troubled fashion label defends itself and say profits are bigger than ever after it's dumped by Nordstrom
- Ivanka Trump's fashion label says it continues to continues to expand, resulting in 'significant' revenue growth last year compared to the previous year
- Nordstrom said Thursday it'll stop selling Ivanka Trump clothing and accessories
- Company said decision was based on the sales performance of Ivanka's brand
- An unnamed spokesperson for her brand said Nordstrom did order both shoes and clothing for spring and moved forward with the purchase of clothing
- Ivanka's line has completely disappeared from the Neiman Marcus website
Ivanka Trump's fashion label says that it continues to continues to expand, resulting in 'significant' revenue growth last year compared to the previous year.
The news comes after Nordstrom said on Thursday it will stop selling Ivanka Trump clothing and accessories, creating some questions about the future of the brand elsewhere.
Rosemary K. Young, senior director of marketing at Ivanka Trump, said in a statement: 'The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016.
'We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains.
'The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded.
'It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives.'
Nordstrom, which is based in Seattle, said the decision was based on the sales performance of the first daughter's brand.
'We've said all along we make buying decisions based on performance,' Nordstrom said.
'We've got thousands of brands— more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.'
Nordstrom said that each year the chain cuts about 10 per cent and refreshes its assortment with about the same amount.
'In this case, based on the brand's performance we've decided not to buy it for this season,' Nordstrom added.
An unnamed spokesperson for the Ivanka Trump brand contradicted Nordstrom's statement, saying that Nordstrom did order both shoes and clothing for spring and moved forward with the purchase of clothing.
The move by Nordstrom Inc. comes amid a social media campaign called 'Grab Your Wallet,' urging a boycott of stores that stock Ivanka Trump or Donald Trump products.
The campaign was launched on October 11 by Shannon Coulter and Sue Atencio after they 'simultaneously realized they could no longer in good conscience shop at retailers that do business with the Trump family'.
The campaign compiled a list of businesses that sell Trump family goods.
The extensive list also includes companies that advertise on Celebrity Apprentice or executives that have raised money for President Donald Trump.
The campaign name was direct reference to the president's infamous 'grab them by the p***y' remark from 2005 a leaked audio tape that led to numerous allegations of sexual assault.
In November, Nordstrom responded to a shopper's letter calling for the company to stop selling the brand, tweeting: 'We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not.'
As of early Saturday morning, the only remaining Ivanka Trump items were a few heavily-discounted shoes on Nordstrom's website.
The few shoes that are left on Nordstrom's website are marked down 40 per cent - and represent just a fraction of the dozens of Ivanka items they used to sell.
The Nordstrom Rack website, however, didn't list any Ivanka Trump products on its site early Saturday.
Ivanka's line has completely disappeared from the Neiman Marcus website, as well.
Racked reports that there were 21 Ivanka items on the website this week - including a $12,000 bracelet - but now they are all gone.
As the stores emptied their stock of Ivanka-branded items, the first daughter could barely put on a smile as she attended a meeting with business leaders at the White House earlier Friday.
Friday marked the first gathering of President Trump's council of business leaders.
Led by Stephen Schwarzman, chairman and chief executive of the private equity group Blackstone, the council has about 15 members, including the leaders of Wal-Mart, Tesla, the Cleveland Clinic and Pepsi.
The council is 'designed to provide direct input to the president from many of the best and brightest in the business world in a frank, non-bureaucratic, and nonpartisan manner,' according to a Blackstone press release in December announcing its formation.
Nordstrom has come under fire from Trump supporters, but the department chain insisted the move was not political.
'Our buying decisions are based on sales, so it was not a political decision for us. We're sorry for any disappointment,' Nordstrom tweeted to one user.
In another message, they repeated the statement reiterating the move is 'based on its sales performance.'
When the mother-of-three first launched the Ivanka Trump footwear line in 2011, Nordstrom was one of the first retail partnerships for her, as Marc Fisher Footwear is the licensee for the products.
Other companies who have dropped her brand due to the Grab Your Wallet campaign include Shoes.com and interior decor store Bellacor.
Shoes.com became the first retailer to announce it was dropping Ivanka Trump's shoe line in November, although the company has folded as of January 27.
Ivanka Trump's independent lifestyle brand promotes her image as a successful working mother and partners with companies to make the branded blush pink dresses and trendy booties offered in multiple department stores.
The brand came under fire after she appeared on CBS' 60 Minutes wearing a nearly $11,000 gold bracelet from her jewelry line, which an employee pointed out in an email seeking free publicity.
Ivanka Trump announced in January she would take a formal leave of absence from both her brand and Trump Organization to help settle her family in Washington, D.C.
Most Read News
Don't Miss
'I didn't deserve to win it!' Baffled Coleen Nolan is crowned champion of Celebrity Big Brother 2017... Work it, Ryan! Reynolds gives lap dance to a cast member during Harvard roast after being named Man ... PICTURED: Prince Harry is spotted holding hands with his girlfriend Meghan Markle as friends of the ... 'I knew we were meant to be': Kim Kardashian reveals the moment she knew Kanye West was the one as s... 'I haven't seen any of his flaws yet!' John Legend jokes he became 'a little bit jealous' of Ryan Go... Guest biogs, drones photographing from above and banquet feasting: 201... Demi Moore celebrates daughter Tallulah's 23rd birthday with Rumer and Scout in Los Angeles Girls night! Sofia Vergara drops jaws in tiny black mini dress as she steps out with gal pals She's got some front! Very busty Ashley Youdan models skimpy bikinis in Malibu photoshoot That's a lot of food! Gwen Stefani and Blake Shelton take three carts worth of groceries home as the... Emma Stone wows in keyhole cutout gown as she and Ryan Gosling are swarmed by fans while being honor... 'Push button for attention': Caitlin Stasey poses completely TOPLESS in suggestively worded snap aft... Birthday girl Amal Clooney shows off rounded tum under her sweater dress at Barcelona airport with h... 'Why are you always standing next to that awful damp wall?' Holly Willoughby's fans question her uns... 'She saw this little black girl by herself': Keshia Knight Pulliam says she was mistaken for a poor ... Whoa mama! AFL WAG Nadia Bartel flaunts her bikini body while carrying son Aston during a family hol... Flashback Friday! Paris Hilton gets retrospective as she shares cute baby pics with Nicky, modelling... 'Can't wait to cheer him on!' Olivia Culpo kisses footballer beau Danny Amendola in sweet Instagram ... Who's the gift from Natalie? Roser poses with love heart necklace in a sultry snap 'When you dress the same hoping to train the same': Beau Ryan and wife Kara wear matching activewear... 'So in love with him!' Proud mum Alex Jones, 39, shares touching first picture of newborn baby boy a... S Club 3 member Jo O'Meara struck with serious stomach condition forcing her out of the New Zealand ... Wardrobe malfunction! Tim Dormer gets VERY dirty on the dance floor without his boyfriend as blonde ... 'Oh my God, don't ask me that': Rose Byrne shies away from talking about her personal life before sa... Feeling blue! Alice Eve goes au naturel in baggy dress and denim shirt on Beverly Hills lunch... Hot mama! Teresa Palmer cuts a stylish figure during West Hollywood outing just eight weeks after gi... SPOILER ALERT: Is the marriage over already? Married At First Sight 'villain' Cheryl Maitland arrive... 'First rule - wear loose fitting clothing': Australian surfer Sabre Norris makes waves on The Ellen ... 'We have a new member of the family!': Tori Spelling introduces new pet pig named Nutmeg 'It's out of a dream:' Latin singer Nicky Jam weds Angélica Cruz in Colombia... as emotional 'b...